About the Role Lead marketing strategy and execution for a two-sided marketplace connecting fractional executives with companies across Europe. This fractional or potential co-founder opportunity will shape the brand and growth engine, building awareness and adoption among both businesses and senior leaders. What You'll Do • Develop go-to-market strategy and positioning for companies seeking fractional talent and leaders exploring this career model. • Build thought leadership and market credibility around fractional executive work. • Acquire and onboard companies through targeted outreach and conversion strategies. • Recruit and onboard senior leaders interested in fractional engagements. • Drive growth through community building, word-of-mouth, and trust-based marketing. • Oversee marketing channels, content strategy, and community activities for both sides of the marketplace. What We're Looking For • At least 5 years of marketing leadership experience developing and executing go-to-market strategies for B2B platforms, marketplaces, or emerging categories. • A demonstrated record of demand generation and user acquisition in two-sided or network-effect businesses. • Experience developing positioning, brand strategy, and thought leadership for emerging markets. • Experience building communities and using word-of-mouth and trust-based marketing to drive growth. • Comfort managing multiple channels and content initiatives in an early-stage, ambiguous environment. • Experience in the European market, professional services, or recruiting and onboarding marketplace supply is a plus. Compensation & Benefits Annual salary range: $70,000 to $500,000 USD. Visa sponsorship is not available. Location Hybrid, Austria.