Senior Consultant, Marketing Analytics & Insights

<p><strong><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Location: 3 days/week onsite in Bristol, PA</span></strong></p> <p><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Our client is building an analytics capability that helps leaders make better, faster decisions about brands, channels, consumers, and the portfolio. <strong>The Senior Manager, Marketing Analytics & Insights</strong> leads that capability, supporting the organization and its business departments, including Brand Management, Brand Marketing, Commercial Sales, Direct-to-Consumer, Finance and Consumer Affairs. The role turns data into clear recommendations for the Senior and Marketing Leadership Teams and serves as the analytics partner to the business leaders accountable for each decision.</span></p> <p><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Looking ahead, the role leads the company into AI-enabled analytics. Using internal tools such as Claude for Business and Microsoft Power BI, it moves the capability from reports people read to connected insight that is automated, always on and threaded across brands, channels and functions, informing both day-to-day decisions and company strategy.</span></p> <p><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">The role is a foundational part of the broader Enterprise Intelligence strategy. It works within the enterprise data architecture set with IT and Finance, building a durable, in-house capability that grows with the business.</span></p> <p><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><strong>The Opportunity</strong></span></p> <ul> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Run the business: Own the recurring performance reporting the business relies on, including weekly Brand Tower performance through the lens of channel including but not limited to DTC, SKU performance, monthly market share and POS reviews.</span></li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Upgrade: Move from manual Excel and email reports to automated, decision-focused dashboards and insight.</span></li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Build the foundation: Establish the analytics operating model, KPI framework, scorecards and roadmap that business departments across the organization will use.</span></li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Shape the future: Lead the path to an AI-enabled Enterprise Intelligence model where analytics and insight from every function are tied together to inform business and strategy.</span></li> </ul> <p><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><strong>Key Responsibilities</strong></span></p> <p><em><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"> Executive business performance reporting</span></em></p> <ul> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Own weekly, monthly and quarterly performance reporting by brand, category, channel, customer and SKU, vs. plan and LY.</span></li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Deliver regular executive market and performance insight, and support periodic brand and portfolio reviews that guide investment priorities.</span></li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Maintain and track a common set of Brand Marketing, Brand Management and Commercial Sales KPIs aligned with enterprise measures and the Brand P&L (with Finance).</span></li> </ul> <p><em><span style="font-size: 12pt;">Market & competitive intelligence</span></em></p> <ul> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Lead Circana analysis: subscribed category POS, share, competitor and retailer performance (Walmart, Target, Amazon), and the drivers behind share gains or losses.</span></li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Synthesize consumer and category insight from Circana, Mintel, BazaarVoice ratings and reviews, and research partners into implications for brand and product decisions.</span></li> </ul> <p><em style="font-size: 12pt;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Marketing performance analytics</span></em></p> <ul> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Measure campaign and channel performance across paid media, paid search, email/SMS, influencers, PR and web traffic, and recommend monthly spend reallocat