Lifecycle Marketing Manager- 3month FTC

<h1 style="text-align: center;"><span style="font-family: tahoma, arial, helvetica, sans-serif; color: rgb(126, 140, 141);">Lifecycle Marketing Manager- 3 month FTC</span></h1> <p style="text-align: center;"><span style="font-family: tahoma, arial, helvetica, sans-serif; color: rgb(126, 140, 141);">Team: Marketing</span></p> <p style="text-align: center;"><span style="font-family: tahoma, arial, helvetica, sans-serif; color: rgb(126, 140, 141);"><em>  Prolific</em></span></p> <p><span style="font-family: tahoma, arial, helvetica, sans-serif;">At Prolific, our marketplace is rooted in academia, and that commitment runs deep. Alongside our work to accelerate the future of AI, we’re continuing to redefine how the world conducts academic research.</span></p> <p><span style="font-family: tahoma, arial, helvetica, sans-serif;">What started as a research-driven idea has evolved into the world’s most trusted infrastructure for human data. Today, tens of thousands of researchers from top universities across the globe rely on Prolific to power their work, from peer-reviewed studies to the next generation of technological breakthroughs.</span></p> <p><span style="font-family: tahoma, arial, helvetica, sans-serif;">We're doubling down on our mission to serve the academic community, deepening relationships, building smarter tools, and making high-quality human data more accessible than ever.</span></p> <p style="text-align: center;"> </p> <p style="text-align: center;"><span style="font-family: tahoma, arial, helvetica, sans-serif; color: rgb(126, 140, 141);"><em>The role</em></span></p> <p><span style="font-family: tahoma, arial, helvetica, sans-serif;">Prolific’s self-serve motion is a core growth engine for Prolific. We’re looking for an experienced lifecycle marketer to scale and ship the foundations of our lifecycle programme: onboarding, activation, retention and reactivation across email and in-app, plus the product-qualified signals that tell Sales which accounts are worth a conversation.</span></p> <p><span style="font-family: tahoma, arial, helvetica, sans-serif;">You’ll work with Product, Customer Success, Sales/RevOps and Product Marketing. We need someone who can get up to speed quickly, make sound calls with minimal direction, and deliver programmes, dashboards and documentation.</span></p> <p><span style="font-family: tahoma, arial, helvetica, sans-serif;"><strong>This is not a traditional B2B SaaS marketing role.</strong> We’re looking for someone who has run lifecycle in a product-led, self-serve business, where users sign up and start on their own and marketing’s job is to drive behaviour in and around the product. Demand gen, MQL/SQL pipeline, events and sales-led nurture are not the right background.</span></p> <p data-pm-slice="1 1 []"><span style="font-family: tahoma, arial, helvetica, sans-serif;">This is a full-time, 3 month fixed-term contract, with the potential to extend depending on business needs.</span></p> <p> </p> <p style="text-align: center;"><span style="font-family: tahoma, arial, helvetica, sans-serif; color: rgb(126, 140, 141);"><em>What you’ll bring to the role</em></span></p> <ul> <li style="font-family: tahoma, arial, helvetica, sans-serif;" data-section-id="n8n3is" data-start="147" data-end="315"><span style="font-family: tahoma, arial, helvetica, sans-serif;">5-7 years in lifecycle, CRM, retention or growth marketing at a <span class="notion-enable-hover" data-token-index="1">product-led / self-serve company</span>, with a track record of moving activation, retention or expansion metrics (not just sending campaigns)</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-family: tahoma, arial, helvetica, sans-serif;">Prior contract, consulting or agency experience, or a clear record of delivering scoped work independently to a deadline</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-family: tahoma, arial, helvetica, sans-serif;">Hands-on ownership of lifecycle programmes for a freemium, free-trial or pay-as-you-go funnel</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-family: tahoma, arial, helvetica, sans-serif;">Strong experience with email/CRM platforms (HubSpot or equivalent) and in-product messaging tools (Pendo, Appcues, Intercom, Braze, <a href="http://Customer.io">Customer.io</a>, Iterable or similar)</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-family: tahoma, arial, helvetica, sans-serif;">Experience defining activation, building behavioural segments and triggers, and using product usage data to drive messaging</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-family: tahoma, arial, helvetica, sans-serif;">Analytical fluency: cohort analysis, activation and retention curves, funnel conversion, LTV. You can run your own analysis in HubSpot/Hex or equivalent without a data team</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-family: tahoma, arial, helvetica, sans-serif;">Experience designing and running experiments, and knowing which results to trust</span></li> <li style="font-family: tahoma, arial, helvetica, sans-serif;"><span style="font-family: tahoma, arial, helvetica, sans-serif;">Experience partnering with