Growth Marketing Lead

<div class="content-intro"><h2><strong>About Anthropic</strong></h2> <p>Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.</p></div><h2><strong>About the role</strong></h2> <p>The Growth team helps people discover, adopt, and become successful on Claude. Product managers, engineers, designers, data scientists and marketers work together as one team across every product and plan: Pro, Max, Team, Enterprise, as well as the API for developers. Growth marketing sits within this unified Growth team, and is responsible for performance marketing, lifecycle, and SEO.</p> <p>We are hiring a Growth Marketing Lead to own and scale our performance marketing efforts. This leader will define channel strategy across self-serve and sales-assisted journeys, develop programs for distinct customer segments, and own measurable impact from demand creation through customer growth.</p> <h2><strong>Key responsibilities</strong></h2> <ul> <li>Own our global performance marketing channel strategy across all channels, including forecasting, planning, audience targeting, and budget pacing</li> <li>Execute growth campaigns end-to-end across acquisition, activation, and retention, from hypothesis through launch and scale</li> <li>Build campaigns and programs for consumers, developers, and businesses</li> <li>Own self-serve and product-led B2B demand generation for Team, Enterprise and the API, and partner with Enterprise Marketing and GTM on sales-assisted demand</li> <li>Partner closely with Data Science on incrementality, holdouts, attribution, lifetime value and payback</li> <li>Drive experimentation and incrementality measurement, translating results into scalable playbooks across markets, segments, and sales motions</li> <li>Work with Growth Product and Growth Engineering on top-of-funnel experiments, tracking and the marketing stack, so campaigns do not stop at the click</li> <li>Work with Brand, Content and Product Marketing to get high-quality creative out much faster, and take what works in core markets international</li> <li>Turn complex analysis into clear recommendations for senior leadership, shape the long-term roadmap, and lead and grow the growth marketing team</li> </ul> <h2><strong>Minimum qualifications</strong></h2> <ul> <li>Have 10+ years in growth or performance marketing at high-growth technology companies with a self-serve or product-led motion</li> <li>Have led a growth marketing function, owning the team, budget, and KPIs across multiple channels, and have been hands-on in the work recently</li> <li>Have driven self-serve and product-led B2B demand generation as well as consumer growth, and have partnered well with enterprise marketing and sales teams</li> <li>Are rigorous about experimentation and incrementality, can pull and check your own numbers, and can hold your own with data scientists</li> <li>Reason from first principles, push through blockers and ship, and bring partner teams along while you do it</li> <li>Communicate clearly in writing and can explain marketing performance to non-marketers and executives</li> <li>Technical background or ability to work effectively with engineering teams</li> <li>Already use AI to work faster and better, have a point of view on how it changes growth marketing, and are excited about Anthropic's mission</li> </ul> <h2><strong>Preferred qualifications</strong></h2> <ul> <li>Have marketed to developers or other technical audiences, or worked on an AI product</li> <li>Experience across both SEO and lifecycle, in addition to performance marketing</li> <li>Experience working on products with dual B2C and B2B funnels</li> <li>Experience working on consumer subscription businesses</li> <li>Founder background</li> </ul><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p>The annual compensation range for this role is listed below. </p> <p>For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role.</p></div><div class="title">Annual Salary:</div><div class="pay-range"><span>$320,000</span><span class="divider">—</span><span>$400,000 USD</span></div></div></div><div class="content-conclusion"><h2><strong>Logistics</strong></h2> <p><strong>Minimum education: </strong>Bachelor’s degree or an equivalent combination of education, training, and/or experience</p> <p><strong>Required field of study: </strong>A field relevant to the role as demonstrated through coursework, training, or professional experience</p> <p><strong>Minimum years of experience: </strong>Years of experience required will correlate with the internal job level requirements for the position</p> <p><strong>Location-based hybrid policy:</strong> Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.</p> <p><strong data-stringify-type="bold">Visa