<div> <div> <h3><span style="font-size: 12pt;"><strong>Role Summary</strong></span></h3> <p><span style="font-size: 12pt;">Empower Brands is seeking a Director of Performance Marketing to help build and lead a centralized franchisee growth capability across our portfolio of brands.</span></p> <p><span style="font-size: 12pt;">This role will oversee paid media strategy, platform and partner management, franchisee performance reporting, and the ongoing evolution of services that support local lead generation and conversion. The leader will work across brand teams, digital marketing, finance, operations, and franchisee stakeholders to create a more consistent and scalable approach to local marketing execution.</span></p> <p><span style="font-size: 12pt;">The ideal candidate brings strong performance marketing experience, an agency or multi-location background, and the ability to translate strategy into practical, measurable programs. This person should be comfortable operating in a growing environment, working cross-functionally, and remaining close to execution as the capability develops.</span></p> <p><span style="font-size: 12pt;">The role reports to the Chief Marketing Officer and partners closely with the Senior Director of Digital and Marketing Operations.</span></p> <p> </p> <p><span style="font-size: 12pt;"><strong>Location:</strong> Richmond, VA </span></p> <h2><span style="font-size: 12pt;"><strong>What This Role Will Build</strong></span></h2> <p><span style="font-size: 12pt;">The initial portfolio of growth products and services is expected to include:</span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">In-house paid-media execution, including:</span> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Google Search, Local Services Ads, Display, YouTube, and other Google advertising capabilities</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Meta advertising</span></li> </ul> </li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Localized campaign landing pages</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Franchisee-facing dashboards and reporting</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Call-tracking integration</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Speed-to-lead tools and workflows</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">AI-enabled SMS, voice, and email follow-up</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Lead-management and CRM integrations</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Standardized direct-mail capabilities</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Future franchisee demand-generation and conversion products</span></li> </ul> <p><span style="font-size: 12pt;">The initial priority will be launching and scaling the in-house performance marketing capability. The broader scope will expand as the operating model, technology, and franchisee adoption mature.</span></p> <p> </p> <h1><span style="font-size: 12pt;"><strong>Key Responsibilities</strong></span></h1> <h2><span style="font-size: 12pt;"><strong>Build and Launch the Capability</strong></span></h2> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Lead the design, implementation, and launch of Empower’s in-house performance marketing capability.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Translate the strategic vision into a practical operating model, service offering, implementation roadmap, and franchisee experience.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Lead platform implementation, configuration, and ongoing optimization.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Establish the workflows, standards, service levels, governance, and processes required to scale across multiple franchise brands.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Partner with Brand Presidents, Marketing, Finance, Legal, IT, Operations, and franchisee leadership groups to prepare for launch.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Support the onboarding of the franchise brands and franchisee accounts.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Build the capability in parallel with broader organizational hiring and platform implementation timelines.</span></li> </ul> <h2><span style="font-size: 12pt;"><strong>Lead Paid-Media Strategy and Initial Execution</strong></span></h2> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Lead the set up of campaign architecture, account setup, migration, launch, and optimization during the initial build.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Lead execution across Google Search, Local Services Ads, Display, YouTube, Meta, and other relevant paid channels.</span></li> &