<div class="content-intro"><p>Most companies claim to have the best people. We say to them, "Keep dreaming." Our people are second to none. They set us apart with their entrepreneurial spirit and ambition. They come to us from the likes of Amazon, Microsoft, Nordstrom, Starbucks and the sports world, bringing energy, bold ideas and a willingness to dive into the unfamiliar. It's our people that make BDA the top global Merchandise Agency to work for.</p></div><p>Location: </p> <ul> <li style="font-family: Calibri; font-size: 11pt;">This role is based in <span style="font-weight: bold;">either Hong Kong or Shenzhen</span> and requires you to work <span style="font-weight: bold;">onsite 4 days per week</span>, with <span style="font-weight: bold;">1 day remote</span>.</li> <li style="font-family: Calibri; font-size: 11pt;">To be considered, you must <span style="font-weight: bold;">live within commuting distance</span><span style="font-size: 11pt;">, as regular in-person collaboration is a key part of the role.</span></li> </ul> <p><strong>About BDA</strong></p> <p>BDA is The Merchandise Agency™, helping the world's most recognized brands connect with their audiences through innovative, high-quality merchandise. We combine creativity, product expertise, global sourcing, and manufacturing capabilities to develop merchandise that delivers meaningful brand experiences.</p> <p><strong>Position Summary</strong></p> <p>BDA is seeking a Product Manager specializing in drinkware to drive product strategy, innovation, assortment development, and category growth. This role will be responsible for identifying market opportunities, anticipating consumer trends, and developing differentiated drinkware products that meet evolving client and consumer needs.</p> <p>The ideal candidate combines strong product management experience with a deep understanding of the drinkware and hydration market, including materials, functionality, design trends, competitive positioning, and consumer preferences.</p> <p>Working closely with design, engineering, merchandising, sourcing, sales, and global manufacturing partners, this individual will help shape BDA's drinkware product portfolio, from early concept development through product launch and ongoing assortment optimization.</p> <p><strong>Key Responsibilities</strong></p> <p><strong>Product Strategy & Category Development</strong></p> <ul> <li>Develop and execute a multi-year product strategy for BDA's drinkware category, aligned with business objectives, client needs, and market opportunities.</li> <li>Build and manage a differentiated product assortment across insulated drinkware, hydration products, tumblers, mugs, bottles, and related accessories.</li> <li>Identify opportunities for new products, category extensions, product adjacencies, and strategic collaborations.</li> <li>Evaluate competitive offerings, emerging brands, consumer behavior, and market trends to identify opportunities for innovation.</li> <li>Develop product roadmaps that balance innovation, functionality, design, quality, target cost, and market demand.</li> <li>Partner with merchandising and sales teams to align product strategies with client opportunities and growth priorities.</li> <li><strong>Product Innovation & Development</strong></li> <li>Lead the product development process from concept and business case through commercialization and launch.</li> <li>Develop product briefs that clearly define target consumers, product positioning, functionality, design direction, materials, and commercial requirements.</li> <li>Collaborate with product engineering and design teams to translate market opportunities into innovative, manufacturable products.</li> <li>Evaluate emerging trends in colors, materials, finishes, functionality, and consumer preferences.</li> <li>Identify opportunities for differentiated features, packaging, personalization, and product customization.</li> <li>Partner with global sourcing and manufacturing teams to balance innovation, product quality, cost, and speed to market.</li> <li>Manage product development priorities, milestones, and cross-functional coordination.</li> </ul> <p><strong>Market Intelligence & Portfolio Management</strong></p> <ul> <li>Monitor the competitive landscape, including established and emerging drinkware brands, product innovations, pricing, and consumer preferences.</li> <li>Use market research, sales performance, customer feedback, and product analytics to inform assortment decisions.</li> <li>Evaluate product performance and recommend assortment additions, improvements, repositioning, or discontinuation.</li> <li>Develop recommendations for product pricing and positioning in partnership with sourcing, merchandising, and sales.</li> <li>Identify seasonal opportunities, emerging trends, and new consumer use cases.</li> <li>Build a forward-looking product pipeline that supports continued category growth.</li> </ul> <p><strong>Client Engagement & Cross-Functional Collaboration</strong></p> <ul> <li>Partner with sales and merchandising teams to present product innovations, category insights, and assortment recommendations to clients.</li> <li>Participate in strategic client discussions to understand brand objectives, consumer audiences, and product opportunities.</li> <li>Support the development of