<div class="content-intro"><p>At Real Chemistry, making the world a healthier place isn’t just an aspiration—it’s our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human-centred creativity, and AI-driven insights, fostering a unique environment where innovation thrives and our people are impact-obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to our clients, including top players in the pharmaceutical and biotech industries.</p> <p>Our #LifeatRealChem culture is rooted in our people—we believe we are best together and are committed to excellence for both our clients and colleagues. Whether you're a seasoned professional or just starting your career, if you share our passion for healthcare and connection, we invite you to explore our opportunities.</p> <p>Discover your purpose. Embrace innovation. Experience #LifeatRealChem.</p></div><p><span style="color: #000000;">Real Chemistry Media is a fully integrated media, analytics, technology, and customer engagement organization that helps healthcare brands create meaningful, measurable connections with their audiences. The Omnichannel Strategy team sits at the center of this ecosystem, partnering closely with Media, Analytics, CRM, Engagement, Creative, Technology, and Client Services teams to design customer-centric experiences that align business objectives, audience needs, and channel activation. Our strategists help clients move beyond channel planning to deliver coordinated engagement across the full </span><span style="color: #000000;">customer journey. </span></p> <div>The Associate Director, Omnichannel & Media Strategy will lead the development of omnichannel engagement strategies for assigned brands, products, and business challenges, grounded in a strong understanding of media strategy and how paid media connects across the broader customer experience. This role translates audience insights, customer needs, media behaviors, market dynamics, and business objectives into actionable journey architectures, media and channel strategies, and engagement plans that drive measurable outcomes.</div> <div> </div> <div>As a strategic leader, you will guide audience segmentation, customer journey development, media and channel planning, engagement strategy, and orchestration design while serving as a trusted strategic partner to clients and internal teams. You will collaborate across Media, Analytics, CRM, Creative, Engagement, and Client Services to create integrated experiences that connect customer needs with business goals.</div> <p style="color: !important;"><span style="color: #000000;"><strong>What you’ll do</strong> </span></p> <ul> <li> <div>Architect omnichannel engagement strategies with media strategy at the core, connecting paid media with owned, earned, CRM, field, and digital channels.</div> </li> </ul> <ul> <li><span style="color: #000000;">Lead audience segmentation, persona development and customer prioritization across healthcare professional, patient, caregiver and other relevant audiences. </span></li> </ul> <ul> <li><span style="color: #000000;">Design end-to-end customer journeys that identify audience needs, barriers, behaviors, triggers and engagement opportunities. </span></li> </ul> <ul> <li> <div>Develop media and channel orchestration frameworks that define the role of paid media and connect it effectively across owned, earned, field, CRM, and digital touchpoints.</div> </li> </ul> <ul> <li><span style="color: #000000;">Lead client and internal workshops focused on audience strategy, journey design and engagement planning. </span></li> </ul> <ul> <li><span style="color: #000000;">Define measurement frameworks, testing plans and strategic requirements for CRM, analytics and engagement platforms. </span></li> </ul> <ul> <li> <div>Translate client needs, market research, media and campaign performance, and audience insights into clear strategic recommendations for cross-functional teams.</div> </li> </ul> <ul> <li><span style="color: #000000;">Oversee supporting strategists, delegate work and review deliverables for strategic quality and consistency. </span></li> </ul> <ul> <li><span style="color: #000000;">Contribute to scoping conversations and manage multiple client workstreams to established timelines and utilization expectations. </span></li> </ul> <p> </p> <p style="color: !important;"><span style="color: #000000;"><strong>This position is a perfect fit for you if</strong> </span></p> <ul style="margin-top: 0in; margin-bottom: 0in;" type="disc"> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle; color: black;"><span style="font-family: 'Helvetica Neue'; font-size: 9.75pt;">You are adaptable, resilient, and OK with adjusting your scope, responsibilities, and focus as we grow. When things change, so do we. We’re always evolving.</span></li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle; color: black;"><span style="font-family: 'Helvetica Neue'; font-size: 9.75pt;">You are proactive, driven, and resourceful with strong prioritization skills and a desire to dive into the data.</span></li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle; color: black;"><span style="font-family: 'Helvetica Neue'; f