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ABM Manager

workatbackbase · Sydney · Sydney, New South Wales, Australia
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<p>🚀 <strong>WE ARE HIRING: ABM Manager – ANZ</strong></p> <p> </p> <p>Over 150+ leading banks run on Backbase—the AI-native Banking OS that turns fragmented operations into a Unified Frontline where customers, employees, and AI agents work as one.</p> <p> We are looking for a commercially focused <strong>ABM Manager</strong> to drive growth across a portfolio of strategic new-logo and existing-customer accounts.</p> <p>📍 <strong>Location:</strong> Australia</p> <p>💼 <strong>Function:</strong> Account-Based Marketing / Field Marketing</p> <p>👤 <strong>Reports to:</strong> Senior Field Marketing Director</p> <p> </p> <p>🎯 <strong>What You’ll Do</strong></p> <ul> <li><strong>Strategy & Execution:</strong> Own and run 1:1 and 1:few ABM strategies for priority accounts across the full buyer journey.</li> <li><strong>Sales Alignment:</strong> Partner closely with Sales and BDM teams to identify account priorities, key buying groups, and growth opportunities.</li> <li><strong>Data-Driven Outreach:</strong> Activate integrated digital, content, executive engagement, and event programs tailored to the Europe North West market using real-time engagement signals.</li> <li><strong>AI & Tech Integration:</strong> Leverage modern AI tools and marketing tech to sharpen account research, personalization, execution, and reporting.</li> <li><strong>Impact Tracking:</strong> Measure account engagement, progression, pipeline creation, and opportunity acceleration.</li> </ul> <p>💡 <strong>What We’re Looking For</strong></p> <ul> <li>Proven track record in enterprise B2B ABM, Field Marketing, or Demand Gen within complex sales cycles.</li> <li>Demonstrated experience partnering with Sales to measurably drive pipeline growth.</li> <li>Hands-on experience utilizing AI tools for campaign execution, research, and personalization.</li> <li>High commercial acumen, strong project management, and cross-functional stakeholder skills.</li> <li><em>Bonus:</em> Background in SaaS, fintech, banking, or enterprise technology.</li> </ul> <p>📈 <strong>What Success Looks Like</strong> We measure success by your ability to move strategic accounts forward:</p> <p>Engagement ➔ Conversation ➔ Opportunity ➔ Revenue</p> <p>If you love creative marketing, experimenting with AI, and turning bold ideas into measurable business impact, we’d love to connect!</p> <p> </p> <p>👇 <strong>Apply now or tag someone in your network who would be a great fit.</strong></p> <p>#Hiring #ABM #FieldMarketing #Fintech #SaaS #JobOpening #MarketingJobs #BankingTech</p>

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