<h2><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong>About Comfrt:</strong></span></h2> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Comfrt is a rapidly growing lifestyle brand redefining comfort through innovative, thoughtfully designed products that support physical and emotional well-being. Built on the belief that comfort can positively impact how people feel, Comfrt continues to expand beyond apparel into new lifestyle categories that bring comfort, function, and emotional connection into everyday life.</span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">As we expand into the toy and plush category, we are seeking a highly experienced, commercially minded Senior Product Development Manager to help build and scale this exciting new business.</span></p> <h2><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong>About the Role:</strong></span></h2> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">The Senior Product Development Manager – Toys will lead the end-to-end development and commercialization of Comfrt's expanding toy category, including sensory toys, squishy toys, weighted plush, novelty toys, and innovative comfort-focused products.</span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">This role requires a unique combination of technical product development expertise, analytical capabilities, strategic thinking, and strong business acumen. The ideal candidate understands how to translate consumer insights, market research, competitive analysis, and sales performance into actionable product strategies that drive innovation, revenue growth, and profitability.</span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Beyond managing product development from concept through production, this individual will play a critical role in identifying new business opportunities, evaluating product performance, and helping shape the long-term direction of Comfrt's toy category.</span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">We are looking for a hands-on, entrepreneurial leader who can think strategically, understand retail financials, and execute with urgency in a fast-paced, high-growth environment.</span></p> <h2><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong>Key Responsibilities:</strong></span></h2> <h3><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong>Product Strategy, Business Analytics & Market Intelligence</strong></span></h3> <ul> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Partner with Product leadership and Merchandising to develop a strategic product roadmap aligned with consumer needs, emerging trends, and business growth objectives.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Analyze product sales performance, including revenue, unit sales, sell-through, average unit retail (AUR), gross margin, inventory productivity, and product profitability.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Translate sales data, consumer insights, and market research into actionable recommendations for product innovation, assortment optimization, and future development.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Conduct competitive market analysis to identify emerging toy trends, white-space opportunities, product innovation, pricing strategies, and category growth potential.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Understand retail math and key financial metrics, including sales forecasts, costing, initial markup (IMU), gross margin, markdown impact, and return on investment.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Evaluate the commercial viability of new product concepts through market demand, target retail pricing, cost structure, margin potential, and projected sales opportunities.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Identify opportunities to scale winning products, improve underperforming products, and strategically evolve the assortment.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Present data-driven product recommendations and business opportunities to senior leadership, clearly articulating the consumer need, financial opportunity, competitive advantage, and execution strategy.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Balance short-term business opportunities wi