<p><strong>This role has a preference for a hybrid schedule based in our South Charlotte, NC Headquarters (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week.</strong></p> <p>For the Sage Home Loans website <a href="https://www.sagehomeloans.com/" target="_blank">click here</a>. Curious how Sage Home Loans fits into Red Ventures? <a href="https://www.redventures.com/portfolio/sage-home-loans" target="_blank">Click here.</a> </p> <p><span class="TextRun SCXW101398525 BCX8" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW101398525 BCX8"><span class="TextRun SCXW172161300 BCX8" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW172161300 BCX8">Sage Home Loans is on a mission to revolutionize the industry by making mortgage simple. We are seeking a Senior Digital Marketing Manager to lead strategy and execution across paid media, organic growth, web experience, and content strategy. This is a hands-on, high-impact role responsible for driving qualified demand, </span><span class="NormalTextRun SCXW172161300 BCX8">optimizing</span><span class="NormalTextRun SCXW172161300 BCX8"> the full digital journey, and scaling modern search strategies—including SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization). You will partner cross-functionally to turn insight into action, elevate our brand presence, and create measurable revenue growth in a fast-moving, regulated environment. If you believe every second counts, win the right way, and are committed to getting better every day, this role was built for you.</span></span><span class="EOP Selected SCXW172161300 BCX8" data-ccp-props="{"335559739":60}"> </span></span></span></p> <p><strong>What You’ll Do:</strong></p> <p><strong><span data-contrast="none">Paid Media & SEM Campaign Management</span></strong><span data-ccp-props="{"335559738":200,"335559739":60}"> </span></p> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Own strategy, execution, and optimization across paid search (SEM), paid social, display, and emerging digital media channels</span><span data-ccp-props="{"335559739":40}"> </span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Manage budget allocation, bidding strategy, audience targeting, creative testing, and campaign pacing to maximize ROAS and CPL performance</span><span data-ccp-props="{"335559739":40}"> </span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Implement rigorous A/B testing across ad creative, landing pages, and audience segments to drive continuous improvement</span><span data-ccp-props="{"335559739":40}"> </span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Ensure all advertising campaigns align with mortgage regulatory standards and compliance requirements</span><span data-ccp-props="{"335559739":40}"> </span></li> </ul> <p><span data-ccp-props="{"335559739":80}"> </span></p> <p><strong><span data-contrast="none">Search Engine Optimization, AEO & GEO</span></strong><span data-ccp-props="{"335559738":200,"335559739":60}"> </span></p> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="auto">Develop and execute a modern search roadmap that expands beyond traditional SEO to include AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) strategies</span><span data-ccp-props="{"335559739":40}"> </span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="6" data-aria-level="1"><span data-contrast="auto">Optimize for high-intent queries, featured snippets, voice search, AI-generated responses, and emerging search surfaces</span><span data-ccp-props="{"335559739":40}"> </span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="7" data-aria-level="1"><span data-contrast="auto">Partner with