Content Designer UK

<div class="content-intro"><h3><strong>Who We Are</strong></h3> <p>VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a <strong>Human First</strong> philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. </p> <p>VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. </p> <p>For more information, please visit <a href="http://www.vml.com/" data-outlook-id="d4b7d1c3-8ad6-4b6d-ab45-d3cb5a3aebe1">www.vml.com </a>and follow along on <a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__urldefense.com_v3_-5F-5Fhttps-3A_www.linkedin.com_company_vml_-5F-5F-3B-21-21JboVxjCXSME-21OhlpCfbkl1UcWPwns1-2DGtvHOzFh0QwHV49fsPgGw-2DVCCU1bCg8aQFI9vN-2Dy-2DVwaQcITH2j2XKzGKBIFRLYf2AUWVYY1dFGK6-24&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=zouFnm4jZMgDFaYF1uVcRY3rbgHWPca_luUrBUkT6Yc&m=QzcCgXCAOjzj5hiU48_CKOdHRSJ4_YpuqfviT9yjlzH5VrkzySTZ-WaQXlYAnj4W&s=jJ7q5V70u9oUx7ONPm5jC3IK8y6vxDilX6BGTlqlWlA&e=" data-outlook-id="a3ef68bf-16fb-4ebc-9ca9-406007d6cefc">LinkedIn</a> #WeAreVML.</p></div><h3> </h3> <h3>Content Designer needed to join our Design Team on a permanent basis.</h3> <h3> </h3> <h3>The opportunity</h3> <p>We’re looking for a confident, creative and versatile Content Designer to work on our client’s website experience.</p> <p>As a Content Designer, you’ll be shaping experiences that are rewarding, personalised and effortless in every interaction.</p> <p>You’ll find new opportunities and improve existing journeys, crafting intuitive and engaging solutions for campaign activity, vehicle launches and landing pages.</p> <p>You’ll weigh business objectives with user expectations, delivering content that exceeds both. And you’ll use language to engage, inform, guide and persuade.</p> <p>So, you’ll really need to know the value the right content can add to a customer journey. Plus, you’ll need a big appetite for using customer research, data and analytics and smart uses of AI to guide your design process.</p> <p>You’ll be collaborating with a multidisciplinary team, spanning UX, UI and Content, with Senior oversight on complex tasks.</p> <h3> </h3> <h3>What you’ll be doing</h3> <ul> <li><strong>Craft End-to-End Content:</strong> Design clear, engaging, and consistent content across digital touchpoints, focusing on key vehicle/nameplate updates and landing pages.</li> <li><strong>Map Journeys & Wireframe:</strong> Partner with designers to map user journeys, define user flows, and build content-led landing page wireframes and prototypes in Figma.</li> <li><strong>Champion Tone of Voice & Usability:</strong> Apply usability principles and ensure tone of voice consistency across all touchpoints, from discovery through to detail pages and call-to-actions.</li> <li><strong>Design for Accessibility: </strong>Like plain language, header structure, descriptive links and alternative text, working with designers and developers.</li> <li><strong>Collaborate Cross-Functionally:</strong> Work day-to-day with UX/UI designers, researchers, product owners, and developers to build, test, and evolve customer experiences.</li> <li><strong>Audit & Iterate:</strong> Map and audit existing content journeys, identifying friction points and opportunities for continuous iteration and improvement.</li> <li><strong>Support User Research & Testing:</strong> Collaborate with researchers to formulate hypotheses, define content testing methods, participate in user testing sessions, and use findings to validate and refine copy.</li> <li><strong>Contribute to Standards:</strong> Follow and contribute to the evolution of our design system, taxonomy, and content guidelines to maintain consistency across squads.</li> <li><strong>Balance Workstreams: </strong>Prioritisation support from a senior/lead or delivery manager.</li> </ul> <h3> </h3> <h3>What we want from you</h3> <ul> <li><strong>Proven Content Design Experience:</strong> Solid hands-on experience in content design, UX writing, or digital copywriting for customer-facing digital products or platforms.</li> <li><strong>Portfolio of Work:</strong> A portfolio demonstrating practical examples of content design—including user journeys, wireframes, content testing, or iterative improvements based on user data.</li> <li><strong>Figma & Prototyping Skills: </strong>Comfortable working directly in Figma to wireframe flows, collaborate on designs, prototype solutions, and ensure files are annotated with clear documentation.</li> <li><strong>Usability & Accessibility Knowledge:</strong> A strong understanding of core usability heuristics and accessibility standards (e.g., WCAG, clear typography/hierarchy, assistive tech compatibility).</li> <li><strong>Research-Informed Mindset:</strong&