About the Role Lead marketing strategy and execution for an early-stage European marketplace connecting companies with fractional C-suite leaders. This fractional opportunity, with a potential co-founder option, will shape the brand, growth strategy, and community from the ground up. What You'll Do • Develop go-to-market strategy and positioning for companies seeking fractional talent and leaders pursuing fractional work. • Build thought leadership that establishes fractional executive work as a credible career model. • Acquire and onboard companies through targeted outreach and conversion strategies. • Recruit and onboard senior leaders to the marketplace. • Grow the platform through community building, word-of-mouth, and trust-based marketing. • Plan and manage marketing channels, content, and community activities for both sides of the marketplace. What We're Looking For • At least 5 years in marketing leadership, building and executing go-to-market strategies for B2B platforms, marketplaces, or emerging categories. • Demonstrated results in demand generation and user acquisition for two-sided or network-effect businesses. • Experience developing positioning and brand strategy for an emerging market. • Experience with thought leadership, community growth, and trust-based or word-of-mouth marketing. • Ability to manage multiple channels and content programs in an early-stage, high-ambiguity environment. • European market and professional services experience are a plus, as is experience recruiting and onboarding marketplace talent. Compensation & Benefits Salary range: $70,000 to $500,000 USD annually. Visa sponsorship is not available. A co-founder option may be considered. Location Hybrid, Austria.