<p><strong data-stringify-type="bold">Job description：</strong></p> <ul> <li>Drive the development and execution of integrated marketing plans for brand & product campaigns, ensuring alignment with overall business objectives.</li> <li>Lead end-to-end integrated marketing and new product launch campaigns, spanning from strategy development and cross-functional alignment to execution and performance review.</li> <li>Act as a key liaison with the global team to lead campaign localization, adoption, and seamless execution in the CN market.</li> <li>Manage CN consumer insights work and surveys, translating data into actionable brand strategies and overseeing end-to-end marketing campaign execution.</li> <li>Maintain the marketing roadmap and calendar to strategically orchestrate the CN brand and consumer journey.</li> <li>Partner with cross-functional teams, including Retail, Marketplace, E-com, and Partnerships, to ensure consistent, brand right communication across all channels that resonates with CN consumers and drives business success.</li> <li>Formulate comprehensive creative briefs and manage the production of locally relevant assets, providing clear guidance to creative PMs and external creative agencies.</li> <li>Plan and execute retail / PR events for store opening moments and promotions, driving in-store brand communication and campaign integration.</li> <li>Oversee corporate and brand campaign PR initiatives, collaborating with PR agencies and global marketing team to maximize brand voice and media impact.</li> </ul> <p><strong data-stringify-type="bold">Qualifications</strong></p> <ul> <li>5 years+ experience in brand marketing.</li> <li>Strong project management analytical and problem-solving skills.</li> <li>Excellent communication and teamwork abilities, with experience working across global teams.</li> <li>Experience in fashion, lifestyle, or luxury brands is preferred.</li> </ul>