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Integrated Campaign Strategist

Dropbox · Remote - Canada: Select locations · Canada · US
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<h2 class="p1"><span class="s1">Role Description</span></h2> <p><span class=" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90za3wz122zz77zjz88zx7z66zz78zz69zbz70znpvz79z6z87z9z90zxz81zz76zz68z9z72zz71zz70zi">Dropbox is hiring an Integrated Campaign Strategist to architect and orchestrate</span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotvejqz71zz89zgz122zz76zp18az83zz72zz122zz122zm0kfukz81zz67zz84z5z87zz75zz79z8"> marketing</span><span class=" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90za3wz122zz77zjz88zx7z66zz78zz69zbz70znpvz79z6z87z9z90zxz81zz76zz68z9z72zz71zz70zi"> campaigns for priority product launches and evergreen marketing motions. This role turns business priorities, audience insight, and product positioning into a clear campaign strategy that defines the audience, narrative, journey, channel roles, activation sequence, and measurement plan.</span></p> <p><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotvejqz71zz89zgz122zz76zp18az83zz72zz122zz122zm0kfukz81zz67zz84z5z87zz75zz79z8">Y</span><span class=" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90za3wz122zz77zjz88zx7z66zz78zz69zbz70znpvz79z6z87z9z90zxz81zz76zz68z9z72zz71zz70zi">ou will be the steward of how these campaigns show up in market across owned, earned, and paid channels. Working across Product Marketing, Brand and Creative, C</span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotvejqz71zz89zgz122zz76zp18az83zz72zz122zz122zm0kfukz81zz67zz84z5z87zz75zz79z8">omms</span><span class=" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90za3wz122zz77zjz88zx7z66zz78zz69zbz70znpvz79z6z87z9z90zxz81zz76zz68z9z72zz71zz70zi">, Web, Lifecycle, Paid Media, Content, Events, Marketing Operations, Analytics, and Sales, you will align teams around one integrated plan, connect individual activations into a coherent enterprise buyer experience, and guide the campaign from brief through launch, optimization, and learning.</span></p> <p><span class=" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90za3wz122zz77zjz88zx7z66zz78zz69zbz70znpvz79z6z87z9z90zxz81zz76zz68z9z72zz71zz70zi">This is a senior individual contributor role for a strategist who can lead through influence, make tradeoffs in ambiguity, and balance strong market storytelling with measurable business impact. You will help Dropbox bring important product stories to enterprise audiences with greater consistency, relevance, and effectiveness.</span></p> <h2 class="p1"><span class="s1">Responsibilities</span></h2> <ul class="listtype-bullet listindent1 list-bullet1" data-testid="bullet-list" data-test-indentation="1"> <li><span class=" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90za3wz122zz77zjz88zx7z66zz78zz69zbz70znpvz79z6z87z9z90zxz81zz76zz68z9z72zz71zz70zi">Campaign strategy architecture: </span><span class=" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90za3wz122zz77zjz88zx7z66zz78zz69zbz70znpvz79z6z87z9z90zxz81zz76zz68z9z72zz71zz70zi">Translate </span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotvejqz71zz89zgz122zz76zp18az83zz72zz122zz122zm0kfukz81zz67zz84z5z87zz75zz79z8">mid-market and enterprise</span><span class=" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90za3wz122zz77zjz88zx7z66zz78zz69zbz70znpvz79z6z87z9z90zxz81zz76zz68z9z72zz71zz70zi"> business goals, product positioning, audience insight, and market context into integrated campaign strategies for key launches and evergreen motions, including objectives, audience, narrative, journey, channel roles, phasing, and measurement.</span></li> <li><span class=" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90za3wz122zz77zjz88zx7z66zz78zz69zbz70znpvz79z6z87z9z90zxz81zz76zz68z9z72zz71zz70zi">Cross channel orchestration: </span><span class=" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90za3wz122zz77zjz88zx7z66zz78zz69zbz70znpvz79z6z87z9z90zxz81zz76zz68z9z72zz71zz70zi">Build and manage the integrated activation plan across owned, earned, and paid channels so that </span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotvejqz71zz89zgz122zz76zp18az83zz72zz122zz122zm0kfukz81zz67zz84z5z87zz75zz79z8">w</span><span class=" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90za3wz122zz77zjz88zx7z66zz78zz69zbz70znpvz79z6z87z9z90zxz81zz76zz68z9z72zz71zz70zi">eb, lifecycle, content, social, communications, events, partner, and media programs work as one connected campaign rather than separate channel plans.</span></li> <li><span class=" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90za3wz122zz77zjz88zx7z66zz78zz69zbz70znpvz79z6z87z9z90zxz81zz76zz68z9z72zz71zz70zi">In</span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotvejqz71zz89zgz122zz76zp18az83zz72zz122zz122zm0kfukz81zz67zz84z5z87zz75zz79z8">-</span><span class=" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90za3wz122zz77zjz88zx7z66zz78zz69zbz70znpvz79z6z87z9z90zxz81zz76zz68z9z72zz71zz70zi">market stewardship:</span><span class=" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90za3wz122zz77zjz88zx7z66zz78zz69zbz70znpvz79z6z87z9z90zxz81zz76zz68z9z72zz71zz70zi"> Own the campaign through launch and sustainment, protecting the strategic throughline while ensuring creative, messaging, timing, and audience experience remain coherent across touchpoints and regions.</span></li> <li><span class=" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90za3wz122zz77zjz88zx7z66zz78zz69zbz70znpvz79z6z87z9z90zxz81zz76zz68z9z72zz71zz70zi">Cross</span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotvejqz71zz89zgz122zz76zp18az83zz

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