accuweather · State College, PA or Remote · Remote · State College, PA, United States
<p><span data-contrast="auto"><span data-olk-copy-source="MessageBody">AccuWeather is expanding its Marketing team and looking a Go-to-Market & Industry Marketing Manager to join its growing team. </span>The Go-to-Market & Industry Marketing Manager supports the execution of AccuWeather's go-to-market strategy across priority industries and strategic growth initiatives. This role partners closely with Sales, Business Development, Product Marketing, Customer Success, and Revenue Operations to develop industry-specific messaging, customer stories, sales enablement materials, campaigns, webinars, and market-facing programs that accelerate enterprise growth.</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">The ideal candidate is an execution-oriented marketer who enjoys translating customer insights and business strategy into repeatable go-to-market programs. This individual will help operationalize industry marketing initiatives, support multiple strategic growth priorities, and continuously improve how AccuWeather brings solutions to market.</span><span data-ccp-props="{}"> </span></p> <p><span data-ccp-props="{}"> </span></p> <p><strong><span data-contrast="none">KEY RESPONSIBILITIES</span></strong><span data-ccp-props="{"134233279":true}"> </span></p> <p><strong><span data-contrast="auto">Industry Go-to-Market Execution</span></strong><span data-ccp-props="{}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="39" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Support execution of go-to-market programs across priority industries, including Retail, Manufacturing, Transportation & Logistics, Energy, Insurance, Healthcare, and other strategic growth markets. </span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="39" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Develop and maintain industry messaging, value propositions, customer stories, and sales collateral. </span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="39" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Create and maintain industry landing pages, webinars, campaigns, nurture programs, and supporting marketing assets. </span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="39" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Support industry-specific product launches and commercialization initiatives. </span><span data-ccp-props="{}"> </span></li> </ul> <p><span data-ccp-props="{}"> </span></p> <p><strong><span data-contrast="auto">Customer & Market Intelligence</span></strong><span data-ccp-props="{}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="40" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Conduct customer interviews, market research, and competitive analysis to support go-to-market planning. </span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="40" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Monitor industry trends, emerging customer needs, buying center evolution, and competitive positioning. </span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="40" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Translate market insights into messaging, campaign recommendations, and customer-facing content. </span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="40" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Maintain industry personas, use cases, and supporti