About the Role As the first commercial hire at an early-stage B2B software company, you will lead go-to-market strategy and build the sales function from the ground up. The company provides an AI-powered regulatory compliance platform for manufacturers and retailers across Europe. What You'll Do • Develop and own go-to-market and pricing strategy while building the sales organization. • Generate top-of-funnel demand through events, content marketing, and webinars. • Manage the full sales cycle, from lead qualification and introductory calls through deal closure. • Partner with product and engineering teams to transition customer engagements and share market insights that inform the product roadmap. What We're Looking For • Three or more years of relevant experience, including experience in software or SaaS sales. • Experience owning the full B2B sales cycle and building or scaling a sales team, ideally from 1 to 10 people. • Experience generating demand through events, content marketing, or webinars. • A daily, practical approach to using AI tools in your work. • Comfort with Excel, PowerPoint, sales decks, and white papers. • B2B SaaS experience is relevant; LegalTech or RegTech background is a plus. • Fluency in German and English. Marketing or creative experience, such as video production, is a bonus. Compensation & Benefits Base salary: €95,000 to €105,000 annually. Visa sponsorship is not available. Location Hybrid, based in Munich, Germany, with four days per week on-site.