<div class="content-intro"><h3><strong>Who We Are</strong></h3> <p>VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a <strong>Human First</strong> philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. </p> <p>VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. </p> <p>For more information, please visit <a href="http://www.vml.com/" data-outlook-id="d4b7d1c3-8ad6-4b6d-ab45-d3cb5a3aebe1">www.vml.com </a>and follow along on <a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__urldefense.com_v3_-5F-5Fhttps-3A_www.linkedin.com_company_vml_-5F-5F-3B-21-21JboVxjCXSME-21OhlpCfbkl1UcWPwns1-2DGtvHOzFh0QwHV49fsPgGw-2DVCCU1bCg8aQFI9vN-2Dy-2DVwaQcITH2j2XKzGKBIFRLYf2AUWVYY1dFGK6-24&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=zouFnm4jZMgDFaYF1uVcRY3rbgHWPca_luUrBUkT6Yc&m=QzcCgXCAOjzj5hiU48_CKOdHRSJ4_YpuqfviT9yjlzH5VrkzySTZ-WaQXlYAnj4W&s=jJ7q5V70u9oUx7ONPm5jC3IK8y6vxDilX6BGTlqlWlA&e=" data-outlook-id="a3ef68bf-16fb-4ebc-9ca9-406007d6cefc">LinkedIn</a> #WeAreVML.</p></div><p><strong>About the Role</strong></p> <p>We are looking for an agile, strategically minded <strong>Creative Social Media Manager</strong> to drive social growth and vertical video innovation across our diverse roster of agency clients.</p> <p>In this role, you will act as the creative and strategic architect for our clients' social channels. You understand how to hook audiences and translate distinct client brand identities into high-retention TikTok, Reels, and Shorts content.</p> <p><strong>With a social-first mindset, you’ll develop and pitch platform-native content ideas, with a particular focus on TikTok.</strong> You’ll also be hands-on in bringing those ideas to life by creating, filming and editing short-form videos, and using performance insights to refine what works.</p> <p><strong>Key Responsibilities</strong></p> <ul> <li><strong>Multi-Client Channel Ownership:</strong> Manage monthly content calendars, publishing cadences, and platform scheduling across client accounts (TikTok, Instagram, YouTube, Facebook).</li> <li><strong>Short-Form Strategy & Playbooks:</strong> Develop custom platform strategies, recurring video series, and content pillars tailored to each client's industry and business goals.</li> <li><strong>Concept & Hook Architecture:</strong> Conceptualize high-retention short-form video ideas, architecting strong hooks, narrative pacing, on-screen text hierarchies, and trending audio pairings.</li> <li><strong>Creative Content Creation & Execution</strong>: Develop and execute social-first content ideas, with a particular focus on TikTok. Create, film and edit short-form videos from concept to delivery.</li> <li><strong>Client Presentations & Advisory:</strong> Pitch creative concepts, present monthly content plans, and serve as the go-to expert on social trends and short-form media.</li> <li><strong>Trend Spotting & Reactive Formats:</strong> Identify emerging Portuguese internet trends, memes, audio, and subcultures, pitching timely and brand-safe reactive concepts to relevant clients.</li> </ul> <p> </p> <p><strong>Role Requirements</strong></p> <ul> <li>3–5+ years of experience in a social media, creative strategy, or content role, preferably within a digital or creative agency.</li> <li><strong>Proven Multi-Client Management:</strong> Ability to seamlessly switch between distinct brand voices, industry verticals, and competing deadlines.</li> <li><strong>Deep Short-Form Fluency:</strong> An obsessive, intuitive understanding of TikTok, Instagram (Reels), and YouTube Shorts algorithms, narrative hooks, and retention psychology.</li> <li><strong>Strategic Briefing Skills:</strong> Demonstrated ability to translate complex client briefs into simple, inspiring production briefs for creative teams and creators.</li> <li><strong>Client-Facing Confidence:</strong> Strong presentation and communication skills to pitch creative ideas and explain strategic choices to client stakeholders.</li> <li><strong>Data-Led Creative Eye:</strong> Experience reading retention graphs and engagement data to explain <em>why</em> content performed and how to improve it.</li> <li><strong>Cultural Intuition:</strong> Deep familiarity with Portuguese digital culture, local humor, slang, and the local creator ecosystem.</li> <li><strong>Languages:</strong> Native-level Portuguese (written and spoken) with professional working proficiency in English.</li> </ul><div class="content-conclusion"><p><span class="normaltextrun"><span lang="EN-GB"><span lang="EN-GB">We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with team