VP of Marketing

<p><strong>About the job</strong></p> <p><strong>The Role</strong></p> <p>LettrLabs is disrupting a $30B industry by uniting AI with tangible marketing. When a storm hits, our platform geo-locates to zip code, activates direct mail campaigns in minutes, and tracks every conversion back to digital. The result: 5x return on conversions and 3x year-on-year growth for our customers.</p> <p>LettrLabs is hiring its first Marketing Leader. We have built a platform that makes direct mail as automated, measurable, and scalable as digital advertising, and we have proven it works across industries. The core product is working. Now we need a leader who can build the demand engine and lead the team that scales it.</p> <p>You will own marketing end-to-end: demand generation, lifecycle, field events, and budget allocation. But your center of gravity is the pipeline. You will manage a team of three, set the direction, and be the person who holds the strategy together so every dollar and every program ties back to revenue.<em> Brand-first or Content-first</em> backgrounds are not the right fit for this role.  This leader will sit onsite at our newly opened headquarters in the westside of LA.</p> <p><strong>Why Join Us</strong></p> <ul> <li>You’ll be LettrLabs’ first marketing leader at a company with real product-market fit and accelerating revenue.  You’ll take on full ownership of the department from day one. </li> <li>AI augmented direct mail is surging as purely digital CACs climb.</li> <li>You'll own marketing end-to-end: demand generation, lifecycle, field events, and budget allocation, and most importantly pipeline. You'll manage a team of three, set the direction, and be the person who holds the strategy together so every dollar and every program ties back to revenue.</li> </ul> <p><strong>What You Will Own</strong></p> <ul> <li>Own LettrLabs' end-to-end marketing strategy. Demand generation, ABM, lifecycle, and field events with deep knowledge in how to drive pipeline and growth. </li> <li>Manage and allocate the marketing budget across paid, trade shows, and demand programs, with full accountability for ROI.</li> <li>Build and scale the ABM motion for PE-backed home services accounts. We serve large, multi-million dollar targets that require dedicated, account-specific campaigns.</li> <li>Lead and develop a team of three direct reports: growth/demand, field events, and lifecycle marketing.</li> <li>Define the framework for how LettrLabs understands marketing ROI. Own the reporting that makes CAC, pipeline contribution, conversion rates, and payback period all visible.</li> <li>Partner with Sales to improve lead quality, funnel conversion rates, and pipeline efficiency across both self-service and enterprise motions.</li> <li>Set the lifecycle strategy and provide direction for a growing function. You'll influence and optimize the programs they build and run.</li> <li>Scope and manage Product Marketing needs through sprint-based contractors when the work is burning; you determine when it's necessary and who does it.</li> <li>Lead go-to-market execution for new product launches, integrations, and vertical expansions.</li> </ul> <p><strong>What Success Looks Like</strong></p> <ul> <li>Marketing sourced leads grow by 50% or more in the next 2 quarters. </li> <li>CAC, ROAS, and payback period are tracked, improving, and visible to leadership - you built the attribution to prove it.</li> <li>The ABM motion for enterprise home services accounts is defined, running, and generating pipeline.</li> <li>A team that operates with clear direction, non-overlapping focus areas.</li> </ul> <p><strong>What You Bring</strong></p> <ul> <li>8-10 years in B2B SaaS or technology marketing, with deep specialization in demand generation, growth marketing, or performance marketing and an understanding of targeting PE backed companies.  </li> <li>Proven, measurable track record of building pipeline and driving revenue impact - you can cite CAC, ROAS, or pipeline contribution numbers from prior roles, not just program names.</li> <li>Experience with both self-service/PLG and sales-led enterprise motions - you understand how to run different growth plays in parallel.</li> <li>Lifecycle and growth marketing fluency. enough to set strategy, direct an IC, and know when the programs are working.</li> <li>Experience building or running ABM programs targeting high-value accounts, specifically large, complex B2B buyers.</li> <li>Hands-on experience with paid acquisition across search and social — you've managed budgets and optimized campaigns directly, not just directed agencies.</li> <li>Experience owning a marketing budget with accountability for how it's allocated and what it returns.</li> <li>HubSpot proficiency and familiarity with modern marketing and analytics stack (Google Ads, LinkedIn Ads, GA4, or equivalent).</li> <li>Experience hiring and managing a lean in-house team alongside an agency or contractor network.</li> <li>Startup and agency experience.  You know what great looks like and how to get there!</li> </ul> <p><strong>Nice to Haves</strong></p> <ul> <li>Experience marketing to home services, e-commerce, or other high-volume SMB and enterprise B2B audiences.    </li> <li>Experience with PE backed companies</li> <li>Background building or scaling a catego