Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies. We’re filling this role for a venture-backed, food-as-medicine startup developing evidence-based nutrition products that support patients before and after surgery and improve outcomes in musculoskeletal health. About You You are a strategic but hands-on marketing leader who thrives in a fast-moving startup environment. You are comfortable navigating ambiguity, testing new ideas, managing multiple partners, and moving between high-level planning and direct execution. You are also a collaborative, low-ego leader who values strong relationships and team success. Skills, Experience, and Qualifications • 4–8 years of progressive marketing experience, including ownership of cross-functional projects or campaigns. • Experience in consumer health, wellness, food, food-tech, nutrition, medical products, or another regulated consumer category. • Strong background in brand, consumer, product, or e-commerce marketing across B2B, B2C, or B2B2C business models. • Experience improving conversion through customer journey, content, website, email, e-commerce, or funnel experimentation. • Ability to translate complex clinical or technical information into clear, approachable consumer messaging. • Experience developing and managing multiple channels, including web, email, CRM, social media, search, public relations, events, and sales enablement. • Demonstrated success managing people, agencies, vendors, or fractional service providers. • Strong project-management skills with the ability to oversee multiple priorities and partners simultaneously. • Experience developing go-to-market strategies and launching new products or services. • Ability to analyze performance data, identify opportunities, and make recommendations based on results. • Excellent communication, collaboration, and relationship-building skills. • Experience working in a startup or growth-stage environment is strongly preferred. • Passion for improving health outcomes and helping shape the future of healthcare through nutrition. Key Responsibilities Lead the Marketing Function • Build and execute the company’s marketing strategy across its B2B2C business model. • Manage, coach, and develop the internal marketing team. • Determine which capabilities should be built internally and which should remain with external partners. • Lead hiring, agency selection, and vendor-management processes as needed. Drive Conversion and the Consumer Experience • Develop and execute a conversion-rate optimization strategy across the patient journey. • Test messaging, content, and digital experiences to identify the strongest conversion levers. • Create a best-in-class experience for patients engaging through the website, phone, e-commerce, and digital-health channels. • Use CRM, email, SMS, e-commerce, chat, social media, and other automation tools to improve engagement and conversion. Support Customer Acquisition and Retention • Partner with sales to attract and retain surgeon customers and strengthen relationships with their teams. • Create and improve sales materials based on evolving market needs. • Ensure the company remains top of mind and adds value to surgeon practices without creating unnecessary burden. • Build inbound demand through content, search, social media, advertising, and other relevant channels. • Oversee trade shows, educational programs, and other marketing events. Oversee Brand and Consumer Marketing • Lead brand initiatives across messaging, packaging, web, content, social media, public relations, advertising, events, and sales materials. • Translate clinical science into clear, empowering messaging that helps patients make informed and healthy choices. • Direct internal and external creative resources to ensure consistent, effective execution across channels. Bring New Products and Services to Market • Develop and execute go-to-market strategies for new products and services. • Lead product rollouts and limited-market releases. • Partner across the organization to align messaging, channels, resources, and execution. Capture Customer and Consumer Insights • Stay closely connected to surgeon, staff, and patient needs. • Monitor changing market conditions and adapt marketing strategies accordingly. • Partner with research and development to help influence the innovation roadmap. Manage Agencies and Marketing Performance • Lead day-to-day relationships with creative, web, email, and other fractional partners. • Establish clear priorities, deliverables, timelines, and measures of success. • Ensure marketing resources and budgets are directed toward the strongest opportunities. • Analyze performance and use data to guide recommendations and decisions. This position is based in Toronto, Ontario, and follows a hybrid schedule with three days per week in the office.