<p><strong><span data-ccp-props="{"134245417":false,"335551550":6,"335551620":6}">Hybrid - NYC Only</span></strong></p> <p><strong><span data-ccp-props="{"134245417":false,"335551550":6,"335551620":6}">Job Summary</span></strong></p> <p><em><span data-contrast="none">About the Brand</span></em><span data-ccp-props="{"134245417":false,"335551550":6,"335551620":6}"> </span></p> <p><span data-contrast="none">Laneige is a globally renowned Korean skincare brand with over 30 years of research on hydration, with top-rated modern technology, high-quality ingredients and award-winning formulas that reveal glowing, radiant skin. The brand is fast-growing and rapidly expanding in the US - currently distributed in Sephora, <em>Sephora</em> Kohl’s, Amazon, TTS and its own brand e-commerce site. </span><span data-ccp-props="{"134245417":false,"335551550":1,"335551620":1}"> </span></p> <p><span data-contrast="auto">The Associate Director, Product Marketing will lead product strategy and innovation for LANEIGE US across skincare, lip, sets, and limited-edition offerings. We are seeking a proactive, detail-oriented marketer with a passion for beauty and a deep curiosity for what makes a product exceptional, from formula and technology to positioning and consumer experience.</span><span data-ccp-props="{"134245417":false,"335551550":6,"335551620":6}"> </span></p> <p><span data-contrast="auto">This role will shape the US strategy for new launches and resupport campaigns, combining product expertise, competitive intelligence, and a deep understanding of the US beauty consumer. As a key partner to Global HQ in Korea, they will help tailor global innovation for the US market and work closely with Consumer and Trade Marketing, Sales, Planning, Creative, Education, R&I, and Legal to bring differentiated, consumer-relevant products to market.</span><span data-ccp-props="{"134245417":false,"335551550":6,"335551620":6}"> </span></p> <p><span data-contrast="auto">The ideal candidate combines strategic thinking, analytical rigor, and creative instinct with strong communication and organizational skills. Highly collaborative and commercially minded, they will play a key role in shaping the LANEIGE US portfolio and driving meaningful brand and business growth.</span><span data-ccp-props="{"134245417":false,"335551550":6,"335551620":6}"> </span></p> <p><span data-contrast="auto">This role reports to the Director of Marketing and includes people management responsibilities.<br></span></p> <p><span data-contrast="auto"><strong><span class="TextRun SCXW232733258 BCX8" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW232733258 BCX8">Principal Accountabilities</span></span><span class="EOP Selected SCXW232733258 BCX8" data-ccp-props="{"134245417":false,"201341983":1,"335551550":6,"335551620":6,"335559740":300}"> </span></strong></span></p> <p><strong><span data-contrast="none">PRODUCT & PORTFOLIO STRATEGY</span></strong><span data-ccp-props="{"134245417":false,"335551550":6,"335551620":6}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="33" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none">Lead US product and portfolio strategy across skincare, lip, sets, and limited editions, partnering with Global HQ to shape the innovation pipeline and identify long-term growth opportunities.</span><span data-ccp-props="{"134245417":false,"335551550":6,"335551620":6}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="33" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="none">Serve as the expert on the US beauty consumer and competitive landscape, translating consumer behavior, category trends, social insights, and whitespace into actionable product recommendations.</span><span data-ccp-props="{"134245417":false,"335551550":6,"335551620":6}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="33" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="none">Influence new product development and portfolio decisions across new franchises, line extensions, shades/flavors, sets, resupports, and SKU rationalization to maximize relevance for the US market.</span><span data-ccp-props="{"134245417":false,"335551550":6,"335551620":6}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="33" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="none">Develop the “size of prize” and pricing recommendations for newness using internal benchmarks, competitive data, consumer insights, and market opportunity.</span><span data-ccp-props="{"134245417":false,"335