soci · Toronto, Canada (Remote); Vancouver, Canada (Remote) · Toronto, Canada (Remote) · Vancouver, Canada (Remote)
<p><span style="font-size: 10pt;"><strong>Who We Are:</strong></span></p> <p><span style="font-size: 10pt;">SOCi is the leader in AI-powered marketing solutions for multi-location businesses. With its proprietary Genius AI™ and suite of Genius Agents™, SOCi provides a first-of-its-kind, AI-powered digital workforce capable of handling the workload of 1,000 local marketers™, empowering brands to achieve unmatched digital visibility, strengthen customer engagement, and scale faster than ever before.</span></p> <p><span style="font-size: 10pt;">SOCi is recognized by Fast Company as one of the World's Most Innovative Companies, and is trusted by nearly 1,000 top brands—including Ford, Ace Hardware, Kumon, Liberty Tax, and more—to automate and optimize local marketing tasks across all locations. Founded in 2012 and backed by leading strategic investors, SOCi is transforming how multi-location brands manage and scale their marketing efforts. You can view our Awards and Accolades <a href="https://www.soci.ai/culture/">here</a>!</span></p> <h2 data-path-to-node="3"><span style="font-size: 10pt;">About the Role</span></h2> <p><span style="font-size: 10pt;">The Agentic <strong>Workforce Adoption Manager</strong> is responsible for driving adoption of SOCi’s AI-powered capabilities and ensuring customers realize measurable business outcomes from those solutions. Built on a strong foundation in <strong>MarTech and digital marketing across social media, search engine optimization (SEO), and reputation management, this role pairs marketing expertise with AI enablemen</strong>t. It plays a critical part in SOCi’s transition from a platform-centric solution to an AI-first, outcome-driven model by helping customers shift from executing marketing work within the platform to leveraging SOCi’s Agentic Workforce solutions to get that work done.</span></p> <p><span style="font-size: 10pt;">This role partners closely with Customer Success Managers (CSMs), Product, Sales, and Customer Delivery teams to identify adoption opportunities, reduce friction, and accelerate time-to-value. The Agentic Workforce Adoption Manager works directly with customers, including marketing leaders, regional teams, franchisees, and local operators, to educate, guide, and influence behavior, ensuring AI capabilities are not only adopted but embedded into the customer’s day-to-day marketing operations.</span></p> <p><span style="font-size: 10pt;">The Agentic Workforce Adoption Manager operates as a performance-driving role within Customer Success, focused on increasing adoption, improving customer outcomes, and contributing to retention and expansion across the customer base.</span></p> <h2 data-path-to-node="8"><span style="font-size: 10pt;">Responsibilities:</span></h2> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Increase adoption of SOCi AI solutions across assigned customer accounts</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Accelerate time-to-first-agent and time-to-value for customers adopting AI capabilities</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Ensure customers achieve meaningful marketing and business outcomes through consistent use of AI agents</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Maintain visibility into adoption performance, usage patterns, and value realization across assigned accounts</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Applying hands-on marketing expertise across social media, search (SEO), and reputation management to assess how customers run these programs today and to identify where AI agents can take on the work</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">For franchise and multi-location customers, tailoring adoption approaches to corporate and franchisee dynamics, brand governance, and local-level buy-in</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Partnering with Customer Success Managers to identify and prioritize AI adoption opportunities within assigned accounts</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Leading customer-facing engagements such as AI discovery sessions, adoption workshops, agentic workforce webinars and value realization reviews, grounded in each customer’s marketing strategy and channel performance</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Educating customers on how to effectively leverage SOCi’s Agentic Workforce solutions to achieve business outcomes</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Helping customers “hire, onboard, train and operationalize” SOCi’s AI agents within their workflows and processes</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Identifying barriers to adoption and working cross-functionally to remove friction and improve customer experience</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Translating product capabilities into clear, outcome-oriented use cases aligned to customer goals</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Supporting expansion efforts by aligning AI adoption with growth opportunities identified by Sales and Customer Success</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Building and reinforcing cu