<div class="content-intro"><p><span style="color: rgb(57, 116, 216);"><strong><span style="font-size: 24pt;">About Blueprint</span></strong></span></p> <p><span style="font-size: 14pt; color: rgb(32, 33, 36);">Blueprint is a technology solutions firm headquartered in Bellevue, Washington, with teams across the United States. We help organizations turn complex challenges into meaningful outcomes by connecting strategy and execution across AI, cloud, data, product development, and emerging technology.</span></p> <p><span style="font-size: 14pt; color: rgb(32, 33, 36);">Our culture is built by people who care deeply about doing exceptional work. We set high standards, take ownership, and continually challenge ourselves and one another to be better. We work hard, support each other, and take genuine pride in what we deliver for our clients, partners, and teams.</span></p> <p><span style="font-size: 14pt; color: rgb(32, 33, 36);">At Blueprint, you’ll work alongside talented people with different experiences, expertise, and perspectives. You’ll have opportunities to take on meaningful challenges, expand your skills, and see the impact of what you build.</span></p> <p><strong><span style="font-size: 18pt; color: rgb(57, 116, 216);">Bring your perspective. Raise the standard. Build what matters.</span></strong></p></div><h2><span style="font-family: helvetica, arial, sans-serif;">In This Role</span></h2> <p>In this role, you will support product marketing for a digital advertising platform, with an initial focus on advertiser diagnostics, reporting, planning, measurement, and insights. You will partner closely with Product Management and cross-functional stakeholders to translate complex advertising products and capabilities into clear customer value, incorporate customer and market insights into product strategy, and support go-to-market activities for new and evolving capabilities. You will contribute across product positioning, messaging, customer and competitive insights, product launches, enablement, and adoption while managing multiple priorities in a fast-moving product environment.</p> <h2 class="PDq2pG_selectionAnchorContainer" data-start="278" data-end="477">Responsibilities</h2> <h3 class="PDq2pG_selectionAnchorContainer" data-section-id="rx2oke" data-start="1137" data-end="1180">Customer, Market & Competitive Insights</h3> <ul data-start="1181" data-end="1574"> <li data-section-id="36apq5" data-start="1181" data-end="1333">Gather and synthesize advertiser, market, and competitive insights to identify customer needs, product opportunities, and potential adoption barriers.</li> <li data-section-id="1hn54rr" data-start="1334" data-end="1468">Partner with Product Management and customer-facing teams to incorporate advertiser feedback into product and go-to-market planning.</li> <li data-section-id="1n7ynex" data-start="1469" data-end="1574">Develop a strong understanding of the digital advertising ecosystem and relevant competitive offerings.</li> </ul> <h3 data-section-id="kuetq4" data-start="1576" data-end="1611">Product Positioning & Messaging</h3> <ul data-start="1612" data-end="1919"> <li data-section-id="1t76l0t" data-start="1612" data-end="1731">Develop clear positioning, value propositions, messaging, and proof points for advertising products and capabilities.</li> <li data-section-id="jio6ul" data-start="1732" data-end="1826">Translate technical product functionality into compelling advertiser benefits and use cases.</li> <li data-section-id="15pfxzx" data-start="1827" data-end="1919">Create customer-facing and internal narratives that simplify complex advertising concepts.</li> </ul> <h3 data-section-id="15e9yqf" data-start="1921" data-end="1956">Go-to-Market & Product Launches</h3> <ul data-start="1957" data-end="2286"> <li data-section-id="phw2fl" data-start="1957" data-end="2065">Support go-to-market planning and execution for new products, features, pilots, and platform capabilities.</li> <li data-section-id="1gmvdkh" data-start="2066" data-end="2186">Partner across Product Management, Marketing, Sales, and other teams to support launch readiness and product adoption.</li> <li data-section-id="empops" data-start="2187" data-end="2286">Develop launch materials, presentations, FAQs, messaging frameworks, and other supporting assets.</li> </ul> <h3 data-section-id="nc1tr4" data-start="2288" data-end="2329">Enablement & Cross-Functional Support</h3> <ul data-start="2330" data-end="2637"> <li data-section-id="128t7cb" data-start="2330" data-end="2441">Develop enablement assets, including pitch decks, product overviews, training materials, and sales resources.</li> <li data-section-id="1dam6ra" data-start="2442" data-end="2548">Support stakeholder education on product roadmaps, positioning, customer value, and key product changes.</li> <li data-section-id="3hp7z0" data-start="2549" data-end="2637">Collaborate across teams and adapt to evolving platform priorities and business needs.</li> </ul> <h2 data-section-id="1fm6vrb" data-start="2639" data-end="2656">Qualifications</h2> <ul data-start="2658" data-end="3957"> <li data-section-id="7qyn59" data-start="2658" data-end="2889"><strong data-start="2660" data-end="2733">5+ years of product marketing and/or go-to-market strategy experience</strong>, including experience developing positioning, messaging, value propositions, GTM strategies, or product launch plans.</li> <li data-section-id="1tzvfn0" data-start="2890" data-end="