Associate Director, Retention & Loyalty

drsquatch · Marina del Rey, California, United States · Marina del Rey, California, United States

<div class="content-intro">Why We Exist and What We Do: At Dr. Squatch (<a href="https://drsquatch.com/">www.drsquatch.com</a>), we’re raising the bar on men’s personal care with our line of natural, high-performance products. We’re on a high-growth, fast-moving ride, continually introducing new product categories, launching into retailers nationwide, and growing internationally. We have been recognized and certified by Great Place to Work® multiple times, and we achieved status as a certified B Corp in 2023. We are looking for passionate, talented people who want to join us in our mission to inspire and educate men to be happier and healthier!</div>About the Role: Dr. Squatch is looking for an Associate Director of Retention & Loyalty to lead one of the most critical functions in our DTC business. This is a senior strategic role responsible for the health and growth of our customer base, owning subscription, loyalty, and lifecycle marketing as integrated levers to drive retention, LTV, and long-term revenue. We’re looking for a strategic, analytically-driven leader, someone who thinks in frameworks, is deeply comfortable with data, and can operate at both the strategic and executional level. This manages a team of five, including lifecycle, subscription, and loyalty functions. This is a full-time, hybrid role based in Marina Del Rey, CA. The anticipated base compensation range for this role will be $170,000 to $188,000. Compensation will be commensurate with the candidate's experience and local market rates. What You'll Do: <ul> <li>Own the retention strategy for Dr. Squatch’s DTC business — defining how subscription, loyalty, and lifecycle marketing work together to maximize customer retention and LTV</li> <li>Lead the ongoing revamp of our subscription and loyalty programs — defining the experience, value proposition, and roadmap in close partnership with Digital Product and Growth</li> <li>Oversee lifecycle marketing across email, SMS, and direct mail — setting strategic direction, prioritizing the roadmap, and managing a high-performing team to execute</li> <li>Own the retention P&L — setting annual targets, tracking performance against plan, and providing regular updates to finance and executive leadership</li> <li>Serve as a strategic thought partner to senior ecommerce/growth leadership — synthesizing performance data, customer insights, and market trends into clear recommendations and business cases</li> <li>Build and develop a team of five, fostering a culture of analytical rigor, ownership, and continuous improvement</li> <li>Manage key vendor relationships across retention and lifecycle platforms (Klaviyo, Postscript, Recharge, Postpilot, and others) to ensure the business is getting maximum value</li> </ul> About You: <ul> <li>8+ years of experience in a high-performance environment — management consulting, DTC ecommerce, consumer brand, or tech; prior retention or subscription experience strongly preferred</li> <li>Deeply analytical — you build models, interpret complex data sets, and translate findings into strategy; experience with Looker or similar BI tools a plus</li> <li>Strategic thinker and clear communicator — you can synthesize ambiguous problems into structured recommendations and present confidently to executive audiences</li> <li>Proven people manager who develops strong teams and drives results through others</li> <li>Fluent with AI tools (Claude, ChatGPT, or similar) and comfortable integrating them into how you and your team work</li> <li>Entrepreneurial and ownership-oriented — you set direction without being told to, and you hold yourself and your team accountable to outcomes</li> <li>Experience with DTC subscription, loyalty programs, and Lifecycle tools - Klaviyo, Recharge, or Postscript - is a plus</li> </ul> #LI-TC1 #LI-FULLTIME #LI-HYBRID<div class="content-conclusion">Who We Are: Our core values come naturally and make us a better, more whole, and unique team. We are Bold & Innovative - we are creative, rethink how things are done, and find a way. We Play to Win - we have high standards, we encourage ownership of work, we are scrappy, we act with urgency, and we invest in the outcome of our work. We are Team Squatch - we are humble, help others outside our own wheelhouse, stay positive, have fun, and have approachable and transparent leadership.<

Let Nod apply for you →

More jobs at drsquatch

Strategic Operations Associate Director — drsquatch Director of Retail Sales, Target — drsquatch Accounting Manager — drsquatch Brand Marketing Manager — drsquatch Director of Brand Marketing — drsquatch Raw Material & Packaging Planner — drsquatch