<p><strong><span data-contrast="none"><span data-ccp-parastyle="Default" data-ccp-parastyle-defn="{"ObjectId":"272499da-5523-5969-b17c-4f82c0ce3910|1","ClassId":1073872969,"Properties":[469775450,"Default",201340122,"2",134233614,"true",469778129,"Default",335572020,"1",469777841,"Calibri",469777842,"Calibri",469777843,"Times New Roman",469777844,"Calibri",469769226,"Calibri,Times New Roman",335551500,"0",201342446,"1",201342447,"5",201342448,"1",201342449,"1",201341986,"1",268442635,"24"]}">Job Description</span></span></strong><span data-ccp-props="{"335551550":2,"335551620":2}"> </span></p> <p><strong><span data-contrast="none"><span data-ccp-parastyle="Default">Senior Brand Manager, GE Holiday Lighting</span></span></strong><span data-ccp-props="{"335551550":2,"335551620":2}"> </span></p> <p><span data-contrast="none">Balsam Brands is seeking a Senior Brand Manager to lead brand and retail marketing for the GE holiday lighting business. This role supports a fast-scaling wholesale licensing business that currently includes a small number of key retail partners. As our Senior Brand Manager, you will protect the GE brand and license requirements while translating the brand into retailer-specific plans, sell-in materials, digital shelf content, packaging and POS support, retail media briefs, seasonal launch plans, and performance learning loops.</span><span data-ccp-props="{"201341983":0,"335559739":140,"335559740":259}"> </span></p> <p><span data-contrast="none">Our ideal candidate has a strong foundation in consumer-packaged goods (CPG) brand management and an entrepreneurial operating style. You know how to manage a brand within established licensing and commercial requirements while taking ownership from strategy through execution. You are comfortable building the tools and processes that do not yet exist and working hands-on with a lean team to develop our brand management capabilities.</span><span data-ccp-props="{"201341983":0,"335559739":140,"335559740":259}"> </span></p> <p><span data-contrast="none">This position reports to the Head of GE holiday lighting and works closely with VP of Marketing. This is a permanent, full-time, hybrid role where you will be expected to split in-office time across our Redwood City and Burlingame, California offices, with travel for retailer meetings, line reviews, trade shows, and seasonal activations.</span><span data-ccp-props="{}"> </span></p> <p><strong><span data-contrast="none"><span data-ccp-parastyle="Default">What </span><span data-ccp-parastyle="Default">you’ll</span><span data-ccp-parastyle="Default"> do: </span></span></strong><span data-ccp-props="{}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="11" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none"><span data-ccp-parastyle="Default">Own GE holiday lighting brand positioning, messaging and consumer benefits hierarchy, and innovation storytelling. Maintain a practical toolkit with approved claims, logo and visual standards, packaging and support language, and guidance for adapting materials by </span><span data-ccp-parastyle="Default">retailer</span></span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":720,"335559737":0,"335559738":0,"335559739":0,"335559740":259,"335559991":360}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="11" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="none"><span data-ccp-parastyle="Default">Partner with Legal, Product, Packaging, and GE licensing stakeholders to ensure that trademarks, claims, warranties, and customer-facing content are </span><span data-ccp-parastyle="Default">accurate</span><span data-ccp-parastyle="Default">, approved, and consistent</span></span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":720,"335559737":0,"335559738":0,"335559739":0,"335559740":259,"335559991":360}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="11" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="none"><span data-ccp-parastyle="Default">Develop retailer-specific marketing plans for current and future accounts based on each retailer's shopper, category role, promotional model, digital requirements, and seasonal calendar</span></span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":720,"335559737":0,"335559738":0,"335559739":0,"335559740":259,"335559991":360}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="11" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4"