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Senior Events Manager

salsify · Remote - US · Remote - US
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<div class="content-intro"><p><span style="font-weight: 400;">Come join a company who is a key leader in the industry scaling the next core commerce infrastructure and on the path from $100M to $500M! Founded in 2012, Salsify helps brand manufacturers, distributors, and retailers in over 80 countries collaborate to win on the digital shelf. As the market leader globally, our products are shopper-centric, frictionless, and create memorable commerce experiences. </span><span style="font-weight: 400;">Our products provide a competitive edge through experiences that improve brand trust, amplify product differentiation and assortments, increase conversion rate, improve profit margins, and speed time to market.</span></p> <p><span style="font-weight: 400;">Learn how the world’s largest brands, including Mars, L'Oreal, Coca-Cola, Bosch, and GSK, as well as retailers and distributors such as E.Leclerc, Carrefour, Metro, and Intermarché use Salsify everyday to stand out on the digital shelf.</span></p> <p><span style="font-weight: 400;">At Salsify, we strive to embody an equitable, diverse, and inclusive company culture. We are united across countries, levels, tenures, and a host of other dimensions of diversity. We understand that while work is just one aspect of who we are, a truly inclusive culture accounts for the full authenticity of every single human being that works here. </span></p> <h3><span style="font-weight: 400;"><strong>About the Opportunity</strong></span></h3></div><p>Salsify is seeking a Senior Events Manager to lead the strategy, planning, and execution of our high-impact trade shows and corporate events. This role is critical in driving brand awareness, generating sales pipeline, and creating engaging experiences for customers and prospects.</p> <p>As a Senior Events Manager, you will own the end-to-end event strategy and execution, ensuring seamless delivery and alignment with business objectives. You will work cross-functionally across Marketing, Sales, and Executive teams to develop compelling event experiences, manage complex logistics, and measure event success. The ideal candidate is a strategic thinker with strong operational expertise, exceptional communication skills, and a track record of managing large-scale B2B events in a fast-paced environment.</p> <p> </p> <p><strong>KEY RESPONSIBILITIES</strong></p> <p>Strategic Event Planning & Execution</p> <ul> <li>Develop and implement a comprehensive event strategy, ensuring alignment with marketing and sales objectives.</li> <li>Own the end-to-end event lifecycle, including planning, logistics, execution, and post-event analysis.</li> <li>Oversee the development of trade show booths, sponsorships, and marketing activations, ensuring impactful brand presence.</li> <li>Manage event staffing, speaker coordination, and audience engagement strategies.</li> </ul> <p>Cross-Functional Collaboration & Leadership</p> <ul> <li>Act as the primary liaison between internal stakeholders, external vendors, and trade show organizers.</li> <li>Partner closely with Marketing, Sales, Product, and Executive teams to ensure events drive measurable business impact.</li> <li>Lead internal teams through pre-event planning, execution, and post-event follow-ups, ensuring alignment with key objectives.</li> </ul> <ul> <li> </li> </ul> <p>Operational & Budget Management</p> <ul> <li>Manage event budgets, contracts, and vendor negotiations, ensuring cost efficiency and ROI.</li> <li>Oversee all logistical aspects, including venue selection, exhibit design, travel coordination, and on-site execution.</li> <li>Ensure compliance with industry best practices and risk management protocols.</li> </ul> <p> </p> <p>Performance Measurement & Optimization</p> <ul> <li>Develop KPIs and success metrics to evaluate event effectiveness and business impact.</li> <li>Conduct post-event reporting, including attendee feedback, pipeline contribution analysis, and recommendations for future improvements.</li> <li>Drive continuous innovation in event experiences to enhance engagement and return on investment.</li> </ul> <p><strong>WHAT YOU’LL NEED </strong></p> <ul> <li>8+ years of experience in event strategy, trade show management, and corporate event planning, preferably in a SaaS-based B2B technology company. </li> <li>Proven experience managing large-scale, high-visibility events with multiple stakeholders and competing priorities. </li> <li>Strong project management skills, with the ability to lead cross-functional teams, manage complex logistics, and drive alignment across departments. </li> <li>Expertise in budget management, cost optimization, and financial reconciliation. </li> <li>Strong ability to strategically problem-solve and make real-time decisions under pressure. </li> <li>Exceptional communication, negotiation, and leadership skills, with the ability to influence stakeholders at all levels. </li> <li>Ability to thrive in a fast-paced environment, adapting quickly to changing business needs. </li> <li>Expected travel: 25% but may increase / fluctuate based on business needs</li> </ul> <p> </p> <div id="message-list_1761922378.037119"> <div> <div> <div> <div> <div> <div> <div> <div> <div> <div> <

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