<p>Alarm.com seeks a creative, analytical, and entrepreneurial Senior Digital Marketer to build and accelerate demand generation for Alarm.com’s Venture Business Units (VBUs) — a portfolio of independent, entrepreneurial companies in the Alarm.com family, each with its own brand, market, and customer base. In this startup-style environment, you’ll own programs to attract, engage, and convert qualified prospects into customers, combining creative brand building with data-driven lead generation.</p> <p>You’ll partner with leadership, sales, and product teams to design and execute multi-channel programs that build pipeline, drive revenue, and scale efficiently.</p> <p>This role is built for someone with several years of hands-on experience running and optimizing digital campaigns — enough reps to make informed recommendations about where our programs should go next, not just execute a plan handed to them. We're looking for someone naturally curious and analytical: you want to know what worked, what didn't, and why, and you use that answer to make the next campaign better.</p> <h2>Key Responsibilities:</h2> <ul> <li><strong>Campaign Management:</strong> Manage and optimize multi-channel campaigns across email, search, social media, and display media.</li> <li><strong>Lead </strong><strong>Generation:</strong> Create compelling web content, email copy, and content offers to generate qualified leads.</li> <li><strong>Automation & Workflows</strong>: Implement and refine marketing automation and lead nurturing workflows.</li> <li><strong>AI Enablement:</strong> Build AI-enabled workflows across creative production, audience targeting, reporting, and campaign optimization — increasing iteration velocity and output volume while maintaining brand quality and human review.</li> <li><strong>SEO/GEO/AEO Optimization:</strong> Contribute to organic search and AI-answer visibility — including keyword strategy, on-page optimization, technical hygiene, and content recommendations that surface the VBU brands.</li> <li><strong>Sales Collaboration: </strong>Collaborate closely with sales to ensure marketing-to-sales lead handoff is seamless and tracked.</li> <li><strong>Performance Analysis:</strong> Track and report on marketing performance metrics, using data to drive continuous improvement.</li> <li><strong>Innovation:</strong> Identify, test, and implement new digital and demand generation tactics to reach untapped audiences and ensure strategies remain current and effective.</li> </ul> <p> </p> <h2>Qualifications:</h2> <ul> <li>5+ years of hands-on digital and/or growth marketing experience — personally running and optimizing live campaigns, not directing others who do.</li> <li>Bachelor’s degree in Marketing, Communications, Business Administration, or a related field — or equivalent practical experience.</li> <li>Hands-on fluency across paid search, paid social, email and ABM — including audience setup, budget pacing, and creative testing.</li> <li>Proven track record of creating multi-channel B2B campaigns that drive measurable results.</li> <li>Excellent analytical skills with the ability to translate data into clear reports and actionable insights — and to diagnose why performance moved, not just report that it did (Google Analytics, campaign dashboards, attribution tracking).</li> <li>Proficiency with marketing automation platforms (ideally Salesforce Marketing Cloud/Pardot).</li> <li>Excellent communication skills with the ability to align marketing to sales priorities.</li> <li>Experience with B2B marketing in SaaS or connected devices is a plus.</li> </ul> <p> </p> <h2>Personal Attributes:</h2> <ul> <li>Startup mindset — creative, resourceful, comfortable with ambiguity.</li> <li>Strong sense of ownership and accountability.</li> <li>Collaborative, with the ability to work directly with leadership teams of independent venture units.</li> <li>Curious, with a growth mindset — always hunting for a better way to deliver results, and quick to fold what you learn back into the next test.</li> <li>Data-driven decision-making coupled with creative problem solving.</li> </ul> <p>Please note that sponsorship of new applicants for employment authorization, or any other immigration-related support, is not available for this position at this time.</p> <p><strong>WHY WORK FOR <a href="http://www.alarm.com">ALARM.COM</a>?</strong></p> <ul> <li><strong>Collaborate with outstanding people:</strong> We hire only the best. Our standards are high and our employees enjoy working alongside other high achievers.</li> <li><strong>Make an immediate impact:</strong> New employees can expect to be given real responsibility for bringing new technologies to the marketplace. You are empowered to perform as soon as you join the <a href="http://www.alarm.com">Alarm.com</a> team!</li> <li><strong>Gain well rounded experience:</strong> <a href="http://www.alarm.com">Alarm.com</a> offers a diverse and dynamic environment where you will get the chance to work directly with executives and develop expertise across multiple areas of the business.</li> <li><strong>Community and Camaraderie:</strong> One of our core values is to 'Keep It Fun,' which to us means fostering a strong sense of community. Our culture is built on collaboration and connection, where we celebrate o