Paid Media Specialist - Argentina (Hybrid)

<div class="content-intro"><p><strong>Clara is the leading platform in Latin America for companies to execute and manage every payment operation.</strong> More than 50,000 leading and fast-growing businesses run on our corporate cards, bill pay, financing and B2B payments, and in 2025 the Financial Times named Clara the region’s fastest-growing company. We’re passionate about helping every company we work with become more effective—and, through that, raising the region’s competitiveness. We’re ~400 people, backed by Notable Capital, Coatue, Kaszek, monashees, DST Global, ICONIQ, General Catalyst and Goldman Sachs, among others.</p></div><h3 data-path-to-node="1">What you'll do</h3> <p data-path-to-node="1">This is a highly hands-on Paid Media role. You will work directly inside the advertising platforms every day—building and launching campaigns, uploading creatives and copy, checking tracking, monitoring performance, and making optimizations.<br>This is not a strategy-only, coordination, or people-management position. We’re looking for someone who enjoys executing the work themselves and taking direct ownership of campaigns from setup through ongoing optimization.<br>You’ll manage campaigns across multiple platforms and markets while using AI as a core part of your workflow. You’ll be operating within one of Latin America’s fastest-growing companies, as ranked by the Financial Times, on a team that is actively building AI-native workflows into everything we do.<br>Your work will directly impact how Clara grows across Mexico, Brazil, and Colombia—and you’ll help define what AI-augmented Paid Media execution looks like at scale</p> <p><strong>Your responsibilities will include:</strong></p> <ul> <li>Launch, monitor and quality assurance of campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other platforms.</li> <li>Set up tracking and attribution according to internal guidelines — including AI-assisted tagging validation and anomaly detection.</li> <li>Use AI tools daily to accelerate campaign work: generating ad copy variants, summarizing performance data, building audience hypotheses, and drafting creative briefs.</li> <li>Conduct keyword and audience research using both native platform tools and AI-powered research assistants (e.g. Claude, Perplexity, ChatGPT, custom GPTs).</li> <li>Support in A/B tests and make regular optimizations — using AI to generate hypotheses, interpret results, and suggest next steps.</li> <li>Build and maintain recurring performance reports, leveraging AI to surface insights and write narrative summaries.</li> <li>Use automation tools (e.g. n8n, Make, Zapier) to reduce repetitive manual work and create scalable workflows around campaign management.</li> <li>Work closely with the Growth Team and support teams — using AI to speed up collaboration, from briefing creative to aligning on copy.</li> </ul> <h3><strong>Who you are:</strong></h3> <p>We’re looking for someone who meets the minimum requirements to be considered for the role. The preferred qualifications are a bonus, not a requirement.<br><br></p> <h3><strong>Must haves:</strong></h3> <ul> <li>2+ year of experience managing campaigns on Google Ads, Meta Ads and/or LinkedIn Ads (other platforms are a plus, but not required).</li> <li>Knows how to navigate ad platforms, create audiences, choose formats, and optimize campaigns.</li> <li>Confident working with data and tracking the main Paid Media KPIs (spreadsheets, Looker Studio, Power BI, platform native reporting tools or similar).</li> <li>Active, daily user of AI tools — you use ChatGPT, Claude, Gemini, Perplexity or similar tools as part of your real workflow, not just occasionally.</li> <li>Can write effective prompts: you know how to give AI models context, constraints and examples to get useful outputs on the first or second try.</li> <li>Has experience using AI to produce or improve ad copy, creative briefs, keyword lists, or performance summaries.</li> <li>Organized, precise and able to handle multiple campaigns in parallel.</li> <li>Comfortable communicating with both technical and non-technical teams.</li> <li>Genuinely interested in Paid Media and willing to go deep.</li> </ul> <h3><strong>Nice to haves:</strong></h3> <ul> <li>Experience with automation tools like n8n, Make or Zapier to build workflows around paid media tasks.</li> <li>Experience building custom GPTs, AI agents, or AI-assisted reporting pipelines.</li> <li>Experience with less common platforms (Spotify Ads, programmatic, Uber Ads etc.).</li> <li>Interest or experience in AI workflows, internal tooling, or prompt engineering.</li> <li>Experience collaborating with creative teams — including using AI to brief or iterate on creative assets.</li> <li>Experience working with B2B SaaS or Fintech.</li> <li>Experience with MMMs and/or advanced attribution models.</li> <li>Basic understanding of landing page CRO, Google Analytics, or CRM tools like HubSpot.</li> </ul> <p> </p><div class="content-conclusion"><h2>Why Clara</h2> <ul> <li><strong>A high talent-density team</strong> driven to make an impact in Latin America — low ego, high ownership.</li> <li>Competitive salary and stock options (ESOP) from day one.</li> <li>An annual learning budget and accelerated development paths.</li> <li>English is our working language, with Spanish and Portuguese every day.<