<div class="content-intro"><p>Agility’s commercially deployed humanoids operate alongside teams in warehouses, manufacturing facilities, and distribution centers—tackling physically demanding and repetitive tasks while enabling workers to focus on higher-value work. With industry-leading safety standards and years of proven deployment data, we're pioneering a new era of automation that enhances human potential.</p></div><p>We are seeking an experienced, strategic, and hands-on Senior Demand Generation & Campaign Manager to own our multi-channel demand generation programs and full-funnel campaign strategy — spanning web, social, email, search (SEO/AEO/GEO), and paid media. The ideal candidate combines deep expertise in campaign strategy and knows how to build programs that drive awareness and pipeline, with a data-driven approach to campaign execution, conversion rate optimization, and funnel efficiency.</p> <h1><span style="font-size: 12pt;"><strong>Key Responsibilities</strong></span></h1> <p><strong>Demand Generation</strong></p> <ul> <li><strong>Support demand generation strategy & execution: </strong>support the planning, building, implementing, and measuring integrated, multi-channel demand generation programs — spanning web, organic/paid social, email, search, paid media, and webinars/events — to drive awareness, pipeline, and revenue. Develop industry and persona-based strategies.</li> <li><strong>Paid media & performance marketing: </strong>launch paid media across social, search, display, and programmatic channels; manage budget allocation and partner with agencies on targeting, bidding, and creative testing.</li> <li><strong>Account-based marketing:</strong> assist in building account-based programs using buying signals, design multi-touch campaigns for complex buying committees, and collaborate with sales on account selection.</li> <li><strong>Manage the campaign calendar: </strong>maintain an integrated campaign calendar aligned to pipeline and revenue targets, company launches, and seasonal/industry moments.</li> <li><strong>Deliver Key Performance Indicators (KPIs): </strong>deliver against key metrics including pipeline generation targets, MQL-to-SQL conversion rates, and paid media ROI.</li> <li><strong>Optimize channel and funnel performance: </strong>design and analyze A/B and multivariate tests across touchpoints (email, landing pages, ads, forms) to eliminate friction and continuously improve conversion rates.</li> <li><strong>Evolve search strategy: </strong>evaluate emerging AEO and GEO practices alongside managing traditional SEO. Track buyer research behaviors across AI platforms (e.g., Google, ChatGPT, Perplexity, Gemini, etc.) to maintain visibility.</li> </ul> <p><strong>Content Strategy Support</strong></p> <ul> <li><strong>Partner on funnel-stage content: </strong>collaborate with Brand, Content, Product Marketing, and Events to align full-funnel assets (blogs, ebooks, infographics, case studies, success stories, webinars, landing pages) with buyer needs across all channels. Direct and brief agencies on developing traffic drivers and campaign assets.</li> <li><strong>Inform the content roadmap: </strong>bring campaign and channel performance data to content planning so that content investment is prioritized around what buyers actually engage with and convert on.</li> <li><strong>Ensure message-market fit: </strong>work with content stakeholders to tailor messaging by persona, segment, and funnel stage across campaign touchpoints.</li> </ul> <p><strong>Sales Partnership & Enablement</strong></p> <ul> <li><strong>Bridge marketing and sales: </strong>act as the connective tissue between demand generation and sales, ensuring campaigns are designed to support pipeline goals and GTM priorities.</li> <li><strong>Support sales enablement: </strong>partner with sales to translate campaigns into usable sales assets, talk tracks, and follow-up email sequences that help convert MQLs (marketing-generated leads).</li> <li><strong>Close the feedback loop: </strong>run regular syncs with sales leadership to review lead quality, campaign feedback, and pipeline impact, and adjust strategy accordingly.</li> </ul> <h1><span style="font-size: 12pt;"><strong>Qualifications & Requirements</strong></span></h1> <p><strong>Experience & Education</strong></p> <ul> <li><strong>Professional Experience: </strong>7+ years of experience in demand generation, campaign marketing, or performance marketing, including managing paid media budgets, multi-channel programs, and ABM/enterprise initiatives.</li> <li><strong>Education: </strong>Bachelor's degree in Marketing, Business, or a related field; Master's degree a plus.</li> </ul> <p><strong>Functional & Technical Competencies</strong></p> <ul> <li><strong>Multi-Channel Campaign Management: </strong>proven track record planning and executing integrated campaigns across web, email, social, paid, programmatic, and webinars/events.</li> <li><strong>Paid Media & Performance Marketing: </strong>hands-on experience managing paid channels and agencies, overseeing briefings, budget allocation, and performance accountability.</li> <li><strong>Marketing Automation, CRM & ABM Platforms: </strong>proficiency with marketing au