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Senior Social Media Manager

bybit · Abu Dhabi, UAE · Abu Dhabi
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<div class="content-intro"><p><strong>About Us</strong></p> <div data-page-id="HladdPLXIoNz4nxkqkCuk4rAs8v" data-lark-html-role="root" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-XCikdRR2xoZIjdxtCKcuOflrs8d">Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance.</div> <div class="ace-line ace-line old-record-id-IF06dI0MPoBwYfxbZ4zui13HsoC"> </div> <div class="ace-line ace-line old-record-id-X5EbdOwvMoYuOmxQBbuueUEDsDd">Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution.</div> <div class="ace-line ace-line old-record-id-LtVud2dO7oglqJxxZoOucqjJsPc"> </div> <div class="ace-line ace-line old-record-id-RMHkdm4bPo66l3xMVO8ui1o8sle">Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services.</div> </div></div><div data-page-id="JftKdmCJcoWVBfx5cHvunKH4sxN" data-lark-html-role="root" data-docx-has-block-data="false"> <h2 class="heading-2 ace-line old-record-id-doxusxLjsVsdF48mbmJVZHaad5g">About the Role</h2> <div class="ace-line ace-line old-record-id-doxusIYrH63EHqakaDQADJqCEFg">Bybit is looking for a Head of Social Media who is equal parts creative visionary and operational leader. This is not a "post and pray" role — you will own the global social strategy for one of the world's top crypto exchanges, lead a distributed team across regions, and be the connective tissue between brand, product, community, and culture.</div> <div class="ace-line ace-line old-record-id-doxustfjBjFhG4cRGK5M2sjqxsg">You will inherit a team that is growing fast, working with external agencies, and navigating the complexity of a global rebrand (Brand 6.0). You'll need to bring structure without killing creativity, and bring creativity without losing accountability.</div> <div class=" old-record-id-doxusc41QI8tEGISem3yCy3sIee" data-type="divider"><hr></div> <h2 class="heading-2 ace-line old-record-id-doxusoklQm8D9PuaCjJxn1FecIg">What You'll Own</h2> <h3 class="heading-3 ace-line old-record-id-doxusW6pGULd5Lfebn7jaDGgJmh">Strategy & Narrative</h3> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-doxusNzrlT7z6YqP5l1BcU9RNRc" data-list="bullet"> <div>Define and execute Bybit's global social media strategy across X (Twitter), Instagram, TikTok, LinkedIn, YouTube, and emerging platforms</div> </li> <li class="ace-line ace-line old-record-id-doxuskOpv4Tpjfx87AW0AnwnMJg" data-list="bullet"> <div>Translate complex crypto and fintech concepts into compelling, platform-native content that resonates with traders, retail users, and the broader Web3 community</div> </li> <li class="ace-line ace-line old-record-id-doxusIlwwWFrM9k08zEAEBdFDDe" data-list="bullet"> <div>Build and maintain Bybit's social voice — bold, credible, and culturally relevant — in alignment with Brand 6.0 guidelines</div> </li> <li class="ace-line ace-line old-record-id-doxus57TRVmNXQRC8M7nBYEQDNI" data-list="bullet"> <div>Develop channel/product-specific strategies that balance global consistency with regional relevance</div> </li> </ul> <h3 class="heading-3 ace-line old-record-id-doxusOlzUZe3g99W8npmaU8MYCg">Team Leadership & Operations</h3> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-doxusE5jSfpcewrUvhGjAjAeRlh" data-list="bullet"> <div>Lead, mentor, and grow a global social media team (currently ~4–6 members) plus manage relationships with production and influencer agencies and other departments</div> </li> <li class="ace-line ace-line old-record-id-doxusmB5r2DudZmvC04bfLp04oc" data-list="bullet"> <div>Establish clear workflows, content brief processes, and approval protocols to eliminate last-minute requests and ensure quality at scale</div> </li> <li class="ace-line ace-line old-record-id-doxusCCeRoeeoHCt6XmOskxAulb" data-list="bullet"> <div>Build and own the content calendar, ensuring alignment with campaigns, product launches, market moments, and executive communications</div> </li> <li class="ace-line ace-line old-record-id-doxusAXmUXee9mUy6UXbiBJZcSf" data-list="bullet"> <div>Implement SOPs for content creation, agency briefing, influencer collaboration, and crisis response</div> </li> </ul> <h3 class="heading-3 ace-line old-record-id-doxusNjZUASJACjazymNeq2bOti">Campaign & Content Execution</h3> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-doxusIe0PSJxkZiLkKehNwidE8c" data-list="bullet"> <div>Partner with the Creative team on campaign assets, ensuring briefs are detailed, timely, and actionable</div> </li> <li class="ace-line ace-line old-record-id-doxusgBJKP5RvuhNJOPXS3F1S7e" data-list="bulle

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