Supervisor, Commerce Operations - Multi Retailer

<div class="content-intro"><h3><strong>Who We Are</strong></h3> <p>VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a <strong>Human First</strong> philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. </p> <p>VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. </p> <p>For more information, please visit <a href="http://www.vml.com/" data-outlook-id="d4b7d1c3-8ad6-4b6d-ab45-d3cb5a3aebe1">www.vml.com </a>and follow along on <a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__urldefense.com_v3_-5F-5Fhttps-3A_www.linkedin.com_company_vml_-5F-5F-3B-21-21JboVxjCXSME-21OhlpCfbkl1UcWPwns1-2DGtvHOzFh0QwHV49fsPgGw-2DVCCU1bCg8aQFI9vN-2Dy-2DVwaQcITH2j2XKzGKBIFRLYf2AUWVYY1dFGK6-24&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=zouFnm4jZMgDFaYF1uVcRY3rbgHWPca_luUrBUkT6Yc&m=QzcCgXCAOjzj5hiU48_CKOdHRSJ4_YpuqfviT9yjlzH5VrkzySTZ-WaQXlYAnj4W&s=jJ7q5V70u9oUx7ONPm5jC3IK8y6vxDilX6BGTlqlWlA&e=" data-outlook-id="a3ef68bf-16fb-4ebc-9ca9-406007d6cefc">LinkedIn</a> #WeAreVML.</p></div><p><strong>Supervisor, Commerce Operations - Multi Retailer</strong><strong> </strong></p> <p><strong>Position Summary</strong></p> <p>The Supervisor, Commerce Operations is responsible for day-to-day digital shelf stewardship AND commercial performance support across a portfolio of retail partners including Target, Kroger, Sam's Club, and mid-to-long-tail retailers (Food, Drug, DIY). This role serves as the operational backbone for our CPG clients, ensuring product content is accurate, compliant, and discoverable while also providing trading intelligence, competitive monitoring, and structured client reporting with clear recommendations.</p> <p>This is a client-facing role. The Manager delivers monthly reporting meetings, triages platform alerts, executes approved optimisations and provides proactive recommendations that improve digital shelf health, commercial performance, and retailer readiness. They operate VML Commerce dashboards, retailer native portals, Profitero as primary tools, translating automated data into actionable insight for clients’ Omni-marketing and Sales teams.</p> <p>The ideal candidate combines digital shelf operations experience with commercial acumen: comfortable discussing content compliance and category share trends in the same client meeting.</p> <p><strong>Key Responsibilities</strong></p> <p><strong> Digital Shelf Operations & Content Stewardship</strong></p> <p>Own operational health of the digital shelf across Target, Kroger, Sam's Club, and assigned mid-tail retailers</p> <p>Execute product content updates</p> <p>Submit and maintain content through retailer portals, Salsify, and syndication platforms</p> <p>Verify syndication outcomes and monitor publication status</p> <p>Validate product data accuracy, taxonomy, and retailer-specific requirements prior to publication</p> <p>Implement pre-syndication readiness checklist</p> <p><strong>Content Monitoring, Alert Triage & Quality Assurance</strong></p> <p>Assess alert severity, identify root cause (retailer overwrite vs. syndication failure vs. data quality issue), and route to appropriate owner with recommended action</p> <p>Perform manual PDP audits for retailers not covered by Profitero (Food, Drug, DIY) on monthly cadence</p> <p>Monitor content contribution scores, retailer compliance scorecards, and publication health</p> <p>Escalate systemic issues and recurring patterns for structural resolution</p> <p><strong> Commercial Performance Support & Trading Intelligence</strong></p> <p>Prepare and deliver monthly competitive pricing snapshots for Tier 3-5 retailers using syndicated data (Nielsen, Circana, 84.51°)</p> <p>Maintain quarterly category share tracking: is client gaining or losing vs. competition at total category level</p> <p>Flag new entrant detections, delistings, and major competitive price shifts within 1 week of occurrence</p> <p>Support line review preparation and QBR data pulls for Target and Kroger Sales teams</p> <p><strong> Client Reporting & Insight Delivery</strong></p> <p>Deliver monthly structured reporting meetings to Omni-marketing and Sales teams for assigned retailers</p> <p>Reports include: content health scorecard, search visibility trends, competitive positioning, and trading metrics — each with written "so what" and recommended actions</p> <p>Execute approved content changes resulting from search/keyword recommendations (title rewrites, bullet updates, image swaps) and brief the creative agency</p> <p>Pre-campaign retail-readiness verification: confirm products are content-complete and compliant before media spend activates</p> <p><strong> Search & Optimisation Execution</strong></p> <p>Execute approved keyword and content optimisations</p> <p>Receive and apply cross