<h2><span style="font-size: 12pt;">About the role:</span></h2> <p><span data-contrast="auto">We're looking for a </span><strong><span data-contrast="auto">Sr. Manager or Director, Growth Marketing</span></strong><span data-contrast="auto"> to own and scale full-funnel growth strategy across </span><a href="https://fsastore.com/patiently/fsa-weight-loss.html"><span data-contrast="none"><span data-ccp-charstyle="Hyperlink">Patiently</span></span></a><span data-contrast="auto">, our new telehealth brand helping people access FSA-eligible weight loss and wellness care. This is a high-impact individual contributor role where you'll be hands-on in the channels, close to the data, and directly tied to revenue outcomes.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335551550":0,"335551620":0,"335559738":240,"335559739":240}"> </span></p> <p><span data-contrast="auto">You'll lead paid media execution and website optimization while partnering cross-functionally with marketing, product, and business owners to drive new customer acquisition and expansion. As an early and critical hire on the Patiently team, you'll have real ownership over how we grow this business from the ground up.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335551550":0,"335551620":0,"335559738":240,"335559739":240}"> </span></p> <p><span data-contrast="auto">Final title and level (Sr. Manager vs. Director) will be determined based on the candidate's experience, scope of past ownership, and demonstrated impact — see leveling guidance below.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335551550":0,"335551620":0,"335559738":240,"335559739":240}"> </span></p> <h2><span style="font-size: 12pt;">Key responsibilities:</span></h2> <ul> <li><span data-contrast="auto">Serve as the first growth hire on the Patiently telehealth team — setting the foundation for how we acquire, convert, and retain customers across a brand being built in real time </span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Own paid acquisition strategy and hands-on execution across Meta and Google, from campaign architecture through daily optimization, <span class="TrackChangeTextInsertion TrackedChange TrackChangeHoverSelectColorRed SCXW94226726 BCX0"><span class="TextRun SCXW94226726 BCX0" lang="EN-US" data-contrast="none"><span class="NormalTextRun TrackChangeHoverSelectHighlightRed SCXW94226726 BCX0">and actively </span></span></span><span class="TrackChangeTextInsertion TrackedChange TrackChangeHoverSelectColorRed SCXW94226726 BCX0"><span class="TextRun SCXW94226726 BCX0" lang="EN-US" data-contrast="none"><span class="NormalTextRun TrackChangeHoverSelectHighlightRed SCXW94226726 BCX0">test new acquisition channels </span></span></span><span class="TrackChangeTextInsertion TrackedChange TrackChangeHoverSelectColorRed SCXW94226726 BCX0"><span class="TextRun SCXW94226726 BCX0" lang="EN-US" data-contrast="none"><span class="NormalTextRun AdvancedProofingIssueV2Themed TrackChangeHoverSelectHighlightRed SCXW94226726 BCX0">in order to</span></span></span><span class="TrackChangeTextInsertion TrackedChange TrackChangeHoverSelectColorRed SCXW94226726 BCX0"><span class="TextRun SCXW94226726 BCX0" lang="EN-US" data-contrast="none"><span class="NormalTextRun TrackChangeHoverSelectHighlightRed SCXW94226726 BCX0"> diversify media mix and</span></span></span><span class="TrackChangeTextInsertion TrackedChange TrackChangeHoverSelectColorRed SCXW94226726 BCX0"><span class="TextRun SCXW94226726 BCX0" lang="EN-US" data-contrast="none"><span class="NormalTextRun TrackChangeHoverSelectHighlightRed SCXW94226726 BCX0"> accelerate growth</span></span></span><span class="TrackChangeTextDeletionMarker TrackedChange TrackChangeHoverSelectColorRed SCXW94226726 BCX0"><span class="TextRun SCXW94226726 BCX0" lang="EN-US" data-contrast="none"><span class="NormalTextRun TrackChangeTextDeletion TrackChangeHoverSelectHighlightRed SCXW94226726 BCX0"> </span></span></span></span></li> <li><span data-contrast="auto">Drive conversion rate optimization across the full funnel, from ad click to purchase </span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Build and maintain reporting frameworks across all paid channels, translating performance data into clear, actionable insights for leadership </span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Lead the site experimentation roadmap, including hypothesis generation, test design, result interpretation, and scaling what works </span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Develop growth marketing plans that ladder up to revenue objectives and broader organizational goals </span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Track and report on conversion metrics, channel efficiency, and to inform budget and strategy decisions</span></li> <li><span data-contrast="auto"><span class="TrackChangeTextInsertion TrackedChange TrackChangeHoverSelectColorRed SCXW34643451 BCX0"><span class="TextRun SCXW34643451 BCX0" lang="EN-US" data-contrast="none"&g