<h3><span style="font-size: 14pt;"><strong>About the Role:</strong></span></h3> <p><span style="font-size: 12pt;">Health-E Commerce is seeking a strategic, results-oriented Senior Manager of E-Commerce to lead our e-commerce and personalization efforts. This role owns the development and execution of our site strategy for FSAstore and HSAStore to drive revenue growth through improved site metrics. This is a player-coach role that requires both strategic leadership and hands-on execution. The Senior Manager will partner closely with creative, UX, data, and product teams to improve our customer journey improve our customer acquisition, engagement, and lifetime value.</span></p> <h3><span style="font-size: 14pt;"><strong>What you'll do:</strong></span></h3> <p><span style="text-decoration: underline; font-size: 12pt;">Site Strategy & Revenue Growth</span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Own and drive the e-commerce strategy for FSAstore and HSAstore, with a clear focus on improving CVR, AOV, and overall revenue.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Develop and execute seasonal and evergreen site strategies, optimizing onsite merchandising, category prioritization, sorting rule, boosting/burring, informed by consumer insights and performance data.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Lead approval for monthly site flips and content strategy, partnering closely with Marketing on promotional calendars.</span></li> </ul> <p><span style="text-decoration: underline; font-size: 12pt;">Personalization & Customer Experience</span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Build and scale personalized experiences across homepage, PLPs, PDPs, and product recommendations for both store brands to achieve our personalization revenue goals.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Partner with Data Science and Product to deploy ML-driven recommendation models based on user segmentation and purchase behavior.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Own the personalization testing roadmap, from hypothesis development and measurement framework design through rollout and iteration.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Use CDPs, recommendation engines, and experimentation platforms to design, launch, and optimize personalized experiences across both storefronts</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Translate user journeys and behavioral insights into onsite experiences that drive relevance, engagement, and conversion.</span></li> </ul> <p><span style="text-decoration: underline; font-size: 12pt;">Performance Analytics & Optimization</span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Own site reporting, co-creating reports for our customer segments and tying it back to our revenue targets</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Use A/B and multivariate testing to launch and iterate on new personalization strategies, with every initiative tied to CVR, AOV, or LTV impact</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Analyze user behavior data to surface actionable insights across engagement, acquisition, and retention.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Establish clear measurement standards for personalization lift, segmentation effectiveness, and ROI.</span></li> </ul> <p><span style="text-decoration: underline; font-size: 12pt;">Team Leadership</span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Manage and mentor a team of 2–4 e-commerce specialists.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Foster a culture of performance, data rigor, and optimization across the site.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Partner cross-functionally with creative, UX, data, and product teams to align priorities.</span></li> </ul> <h3><span style="font-size: 14pt;"><strong>What you'll need:</strong></span></h3> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Minimum of 5–8 years of e-commerce experience, with at least 2 years in a 2,000+ sku site.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Demonstrated ROI ownership, you've managed a site with real revenue accountability.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Hands-on personalization experience: you've built or scaled recommendation engines, dynamic segmentation, and can speak to measurable outcomes.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Strong analytical foundation, comfortable Excel/Sheets, BI tools (Looker, Tableau, or equivalent), or building your own analyses.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Experience running structured experimentation programs (A/B, MVT) with statistical rigor.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Familiarity with e-commerce platforms