Director, Brand Strategy, Culture & Partnerships

soldejaneiro · New York Metropolitan - Hybrid · New York, New York, United States

<div class="content-intro"><h2>Our Story</h2> Launched in 2015, Sol de Janeiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil’s beauty rituals, warmth, and spirit. Sol de Janeiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances.   Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany. Our commitment to excellence has earned high-profile honors, including being named one of TIME100’s 2024 Most Influential Companies, Fast Company’s 2024 World's Most Innovative Companies, and WWD Beauty Inc’s Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace. </div><h3 data-pm-slice="1 1 []">What You’ll Do</h3> Sol de Janeiro is seeking a visionary and strategically minded Director, Brand Strategy, Culture & Partnerships to lead the development of the brand’s cultural agenda, partnership ecosystem, and integrated go-to-market strategy. Sitting at the center of the Integrated Marketing, Communications & Culture organization, this role is responsible for ensuring Sol de Janeiro consistently earns disproportionate attention, cultural relevance, and consumer desire beyond the scale of its marketing investment. The Director serves as a strategic architect behind some of Sol de Janeiro’s most important brand and business moments, translating brand strategy and business priorities into cultural opportunities, breakthrough partnerships, integrated campaign frameworks, and launch platforms that drive both conversation and commercial impact. This leader oversees the Body and Fragrance strategy teams while partnering closely with Product Marketing, Creative, Global Integrated Brand Media & Talent, Communications, Influencer Relations, Regional Marketing, Retail Marketing, and Commercial teams to ensure every major initiative is built through a single integrated lens. The ideal candidate combines exceptional brand strategy expertise, cultural intuition, partnership leadership, and commercial thinking. They understand how modern brands earn attention, how culture shapes consumer behavior, and how integrated marketing creates sustained brand desire. <h3>What You’ll Be Working On</h3> <h3>Define Sol de Janeiro’s Cultural Agenda</h3> <ul data-spread="false"> <li> Define how and where Sol de Janeiro can authentically participate in culture to earn relevance, credibility, and conversation. </li> <li> Develop an annual cultural agenda that establishes priority territories, partnership opportunities, tentpole moments, franchise support, and emerging trend activations. </li> <li> Build a long-term point of view on how the brand should show up across culture, communities, and consumer passion points. </li> <li> Identify where Sol should lead conversations versus participate in them. </li> <li> Monitor shifts across consumer behavior, entertainment, fashion, wellness, social platforms, travel, sports, lifestyle, and other culturally relevant spaces. </li> <li> Identify emerging trends, cultural tensions, and white-space opportunities that can unlock future brand and business growt

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