Director, Integrated Communications- Americas

soldejaneiro · New York Metropolitan - Hybrid · New York, New York, United States

<div class="content-intro"><h2>Our Story</h2> Launched in 2015, Sol de Janeiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil’s beauty rituals, warmth, and spirit. Sol de Janeiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances.   Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany. Our commitment to excellence has earned high-profile honors, including being named one of TIME100’s 2024 Most Influential Companies, Fast Company’s 2024 World's Most Innovative Companies, and WWD Beauty Inc’s Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace. </div> <h3>What You’ll Do</h3> Sol de Janeiro is seeking a Director, Integrated Communications – Americas to lead the brand’s earned ecosystem across Communications and Influencer Relations in our largest and most influential market. This role is responsible for building the strategies, teams, and programs that transform launches, partnerships, cultural moments, talent activations, and brand storytelling into meaningful conversation, advocacy, and cultural relevance. As the leader of the Americas (US, Canada, LATAM) earned organization, the Director oversees both Communications and Influencer Relations, ensuring all earned efforts are strategically aligned, fully integrated, and connected to broader business objectives. Reporting to the Executive Director, Global Integrated Marketing, Communications & Culture, this role serves as the Americas market’s primary architect of earned strategy and a critical bridge between global priorities and local execution. The Director partners closely with Culture, Partnerships & GTM, Product Marketing, Creative, Retail Marketing, Global Integrated Brand Media & Talent, Sales, and Americas leadership to ensure every major launch and cultural moment achieves maximum visibility, relevance, and impact. This leader combines exceptional communications expertise with strong cultural instincts, business acumen, and leadership capabilities. They understand how modern brands earn attention, how creators influence culture, and how earned storytelling drives commercial outcomes. <h3>What You’ll Be Working On</h3> <h3>Lead the Americas Earned Ecosystem</h3> <ul data-spread="false"> <li> Develop and lead the overarching earned strategy across Public Relations, Influencer Relations, creator engagement, brand storytelling, product communications, and cultural activations. </li> <li> Create a unified approach that brings Communications and Influencer Relations together behind clear strategic objectives. </li> <li> Establish annual earned priorities, planning frameworks, operating rhythms, and performance expectations. </li> <li> Ensure earned activity builds brand heat, strengthens brand equity, drives consumer demand, and supports broader business priorities. </li> <li> Serve as the senior leader responsible for how Sol de Janeiro shows up and participates in conversation across the Americas. </li> </ul> <h3>Translate Global Strategy Into M

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