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Manager, Retail Marketing – Americas

soldejaneiro · New York Metropolitan - Hybrid · New York, New York, United States
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<div class="content-intro"><h2><span data-contrast="auto"><span data-ccp-parastyle="Normal (Web)">Our Story</span></span></h2> <p><span data-contrast="auto"><span data-ccp-parastyle="Normal (Web)">Launched in 2015, S</span><span data-ccp-parastyle="Normal (Web)">ol</span> <span data-ccp-parastyle="Normal (Web)">de</span><span data-ccp-parastyle="Normal (Web)"> J</span><span data-ccp-parastyle="Normal (Web)">aneiro</span><span data-ccp-parastyle="Normal (Web)"> is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil’s beauty rituals, warmth, and spirit. </span><span data-ccp-parastyle="Normal (Web)">S</span><span data-ccp-parastyle="Normal (Web)">ol</span> <span data-ccp-parastyle="Normal (Web)">de</span><span data-ccp-parastyle="Normal (Web)"> J</span><span data-ccp-parastyle="Normal (Web)">aneiro</span> <span data-ccp-parastyle="Normal (Web)">delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances. </span></span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":240,"335559740":240}"> </span></p> <p><span data-contrast="auto"><span data-ccp-parastyle="Normal (Web)">Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany. </span><span data-ccp-parastyle="Normal (Web)">Our commitment to excellence </span><span data-ccp-parastyle="Normal (Web)">has earned high-profile honors, including being named one of </span></span><em><span data-contrast="auto"><span data-ccp-parastyle="Normal (Web)">TIME1</span></span></em><span data-contrast="auto"><span data-ccp-parastyle="Normal (Web)">00’s 2024 Most Influential Companies, </span></span><em><span data-contrast="auto"><span data-ccp-parastyle="Normal (Web)">Fast Company’s</span></span></em><span data-contrast="auto"><span data-ccp-parastyle="Normal (Web)"> 2024 World's Most Innovative Companies, and </span></span><em><span data-contrast="auto"><span data-ccp-parastyle="Normal (Web)">WWD Beauty Inc’s </span></span></em><span data-contrast="auto"><span data-ccp-parastyle="Normal (Web)">Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace</span><span data-ccp-parastyle="Normal (Web)">. </span><span data-ccp-parastyle="Normal (Web)">These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.</span></span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":240,"335559739":0,"335559740":240}"> </span></p></div><p><strong>What You’ll Do</strong></p> <p>The Manager, Retail Marketing – Americas, will lead retail marketing strategy and execution for Sol de Janeiro's Body, Promotion, and Hair categories across key retail partners in the Americas. This role is responsible for developing and executing omnichannel marketing programs that drive brand awareness, consumer engagement, category growth, and market share while strengthening retailer partnerships and delivering against commercial objectives.</p> <p>The ideal candidate is a strategic and highly collaborative marketer who can translate brand priorities into impactful retailer-specific activations, manage multiple categories and launches simultaneously, and drive measurable business results.</p> <p><strong>What You’ll Be Working On</strong></p> <ul> <li>Lead development and execution of annual retail marketing plans across the Body, Hair, and Promotional business categories, ensuring alignment with brand and retailer objectives.</li> <li>Drive omnichannel marketing programs supporting new product launches, hero franchise campaigns, retailer-exclusive initiatives, seasonal events, and key promotional moments.</li> <li>Partner closely with Sales and Key Account teams to identify growth opportunities, support retailer priorities, and maximize category performance.</li> <li>Develop retailer-specific marketing strategies across in-store, digital, retail media, CRM, loyalty, sampling, social, and experiential channels.</li> <li>Manage retailer marketing calendars, launch timelines, and activation plans to ensure flawless execution across all consumer touchpoints.</li> <li>Collaborate with Creative, Brand Marketing, Digital, Social, Influencer, Education, and Merchandising teams to develop compelling retailer-facing campaigns and assets.</li> <li>Lead briefing, development, and execution of retailer-specific creative assets, digital content, merchandising materials, sampling programs, and promotional support.</li> <li>Analyze category, campaign, and retailer performance to identify insights, opportunities, and recommendations that drive incremental growth.</li> <li>Manage retail marketing budgets, forecasts, and investment allocations across assigned categories.</li> <li>Support the strategy and execution of retailer-specific influencer activations, including UB Collective + Sephora Squad programs, UGC initiatives, and mailer-driven engagement strategies.</li> <li>Partner with social media teams to deliver exclusive content key retail channels.</li> <li>Serve as a key point of contact and tr

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